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Position Summary
The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.
Requirements
Essential Job Functions & Responsibilities :
- Assist in building national and regional media lists for entertainment productions
- Pitch media outlets to secure coverage for the productions
- Establish and maintain relationships with media professionals
- Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productionsPlan and execute publicity campaigns, involving all stakeholders as necessary to ensure success and meet client goalsSubmission Plan Development & Implementation
Develop submission plans for publicity campaigns and execute themUnderstand and execute social publicity tactics on behalf of clientsIdentify media influencers to use on behalf of clientsEnsure submission plans are executed efficiently and effectivelyContent Development
Write compelling press materials, pitch letters, and promotional copyResponsible for writing press releases and pitchesAnalysis
Monitor publicity campaign performance and provide regular reports to the Publicity LeadAssist in analyzing media coverage and audience reachOther Common Job Functions
Build and maintain positive relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)Work collaboratively with team members aligned with the company's purpose, mission, and visionMaintain professionalism in interactions with clients, colleagues, and stakeholdersKeep up-to-date with industry trends and developmentsContribute to creating a society overflowing with joy and excitement as part of the company's purposeProactively create connections among diverse cultures, languages, and digital platformsRequired Education and Experience
Bachelor's Degree in Public Relations, Communications, Marketing, or related fieldPrevious experience in public relations, publicity, or related fieldStrong written and verbal communication skillsKnowledge of media outlets and industry influencersDetail-oriented with strong organizational and multitasking skillsPreferred
Experience in the entertainment industryAbility to speak and read JapaneseDesired Skills and Abilities
Strong interpersonal and relationship-building skillsAbility to work collaboratively in a team environmentAnalytical thinking and problem-solving skillsPassion for entertainment and pop cultureBenefits
A number of programs cover all employees as prescribed by law. Additionally, 33 USA Inc. offers several benefit programs :
Health Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Hybrid Work Model (subject to change based on business needs)#J-18808-Ljbffr