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Chief Marketing Officer

Chief Marketing Officer

DM Injury LawKansas City, MO, US
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Chief Marketing Officer (CMO)

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

Marketing Strategy & Leadership

  • Develop and execute a comprehensive marketing strategy aligned with firm goals
  • Build, mentor, and lead a high-performing marketing team
  • Collaborate with attorneys, leadership, and the intake team to drive client acquisition
  • Oversee public relations and brand reputation
  • Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI
  • Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery
  • Identify and evaluate opportunities for market expansion, including new service areas and geographic growth

Advertising & Brand Growth

  • Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising
  • Ensure compliance with legal advertising regulations while maintaining compelling messaging
  • Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
  • Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI

    • Data-Driven Marketing

  • Optimize the firm’s website, SEO, and paid search campaigns to generate client leads
  • Oversee social media strategy to engage potential clients and position the firm as an industry leader
  • Utilize CRM and marketing automation to enhance client engagement and lead nurturing
  • Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
  • Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives
  • Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact

    • Community Engagement & Outreach

  • Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

    • Qualifications

  • 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries
  • Proven success in multichannel advertising, brand management, and digital marketing
  • Strong expertise in SEO, PPC, and marketing analytics
  • Experience managing marketing budgets and optimizing ROI
  • Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
  • Exceptional leadership, communication, and analytical skills
  • Ability to thrive in a fast-paced, client-focused environment

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    Chief Marketing Officer • Kansas City, MO, US

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