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Associate Director, Congress Strategy and Brand Integration- Cardiovascular
Associate Director, Congress Strategy and Brand Integration- CardiovascularBristol Myers Squibb • Princeton, NJ, US
Associate Director, Congress Strategy and Brand Integration- Cardiovascular

Associate Director, Congress Strategy and Brand Integration- Cardiovascular

Bristol Myers Squibb • Princeton, NJ, US
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Associate Director, Congress Strategy And Brand Integration

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Associate Director, Congress Strategy and Brand Integration will serve as lead for the strategic planning and execution of congress activities across the US and globally. This role is responsible for developing and implementing a cohesive congress strategy that delivers a consistent, high-impact brand presence, while ensuring alignment with broader brand objectives and key commercial initiatives. In addition to congress leadership, this individual will drive the integration of new data and insights into the brand narrative and support execution of priority brand projects, with opportunities for continued expansion of responsibilities.

You'll be joining a fun, high-performing team working on one of the company's top priority assets. With the market evolving and new competitors entering the space, this is an exciting time to join.

Lead Development and Execution of Congress Strategy :

  • Develop and implement a cohesive congress strategy, ensuring a consistent and impactful brand presence at priority congresses (US and worldwide).
  • Oversee end-to-end planning and execution for major congresses (e.g., ESC-HF, ESC, ACC, AHA), including coordination of budgets, logistics, messaging, data presentations, and competitive intelligence.
  • Collaborate with cross-functional teamsincluding marketing, medical, communications, and congress excellence teamsto align on content, activities, and local regulatory requirements.
  • Provide strategic brand input for Sub-National Congresses, ensuring consistency and operational efficiency.
  • Prepare and deliver strategic briefings to senior leadership on congress planning and performance.
  • Optimize congress execution by identifying opportunities to enhance impact and efficiency.

Brand Strategy Integration and Priority Projects :

  • Integrate new data and insights into the brand narrative and ensure consistency across all channels.
  • Support the execution of key brand initiatives and priority projects in alignment with overall brand strategy.
  • Facilitate sharing of best practices and learnings across global markets through the Global 2 Local Framework.
  • Partner with internal stakeholders on brand planning, process improvement, and innovative pilots.
  • Qualifications :

  • Minimum 5 plus years of pharmaceutical marketing experience, along with experience in congress planning and execution, strategic plan development, project management, and financial acumen.
  • Bachelor's degree in marketing, Business, Life Sciences, or related field (MBA preferred).
  • Experience with cardiovascular products is a plus.
  • A strong understanding of pharmaceutical market dynamics is also critical. Excellent communication, organizational, and project management skills
  • Collaborate effectively across matrix teams and engage with external partners and senior leadership.
  • If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

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    Associate Director Strategy • Princeton, NJ, US

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