VP Of Portfolio
BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers' packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief : to use the power of business to build a better world.
The VP of Portfolio is responsible for strategic ownership, profitability, and growth of specific product lines. Reporting to the Chief Product & Marketing Officer (CPMO), this role serves as the business leader for assigned product lines, making key decisions that impact performance, competitiveness, and customer satisfaction. Success in this role requires a business-builder orientation someone who is energized by growth opportunities, evolving scope, and cross-functional execution in dynamic markets. The VP ensures alignment with Packaging strategy while driving lifecycle management, commercial strategy integration, operational efficiency, and innovation.
The VP drives results through strong cross-functional partnership with domain leaders across Commercial, Operations, Product, and Strategyleading a team of Product Managers and Product Marketing Strategists to ensure coordinated execution, market responsiveness, and business impact.
Key Responsibilities
Market Leadership
- Continuously monitor customer needs, market trends, and competitor activity to guide product line strategy.
- Leverage insights from the Market Insights team and collaborate with platform-level Commercial leaders to shape strategic direction.
Product Lifecycle Management
Own and guide the full product lifecyclefrom concept through development to end-of-lifeensuring business and customer alignment.Partner with Product Managers and cross-functional teams to prioritize roadmaps and development efforts.Anticipate and address evolving needs and value opportunities across the product lifecycleincluding parts, upgrades, and enhancementsto deliver long term value to the customer.Growth & Profitability
Drive revenue growth, margin improvement, and cost efficiency across assigned product lines.Maintain accountability for financial performance, with oversight of the full P&L including Product Line Margin and SG&A costs (in alignment with Engineering, Sales, Operations, and Supply Chain).Cross-Functional Leadership
Align across engineering, sales, supply chain, and aftermarket support to execute and deliver results.Collaborate closely with domain leaders in Chief Commercial Officer and Chief Operations Officer structures to ensure execution discipline and customer satisfaction.Ensure clear accountability and decision-making across matrixed teams. Proactively manage escalation paths and cross-functional alignment to avoid execution delays.Commercial Strategy & Market Positioning
Collaborate with Commercial, Sales, and Marketing leaders to optimize go-to-market strategy, pricing models, and sales enablement.Strategic Growth Initiatives
Identify opportunities for expansion into new markets or technologies and ensure readiness across operations and commercial channels. Comfort with ambiguity and a bias for action are essential as business evolves.Data-Driven Decision-Making
Build a robust, insight-led approach to product line management by integrating customer feedback, competitive intelligence, and market analytics.Operational Execution
Partner with operational leaders to ensure excellence in manufacturing, supply chain, delivery, and aftermarket service.Strategic Planning & Investment
Support long-range planning and investment prioritization in partnership with Product Management and Strategy leaders.M&A and Business Development
Identify and assess potential M&A targets.Build external relationships and work closely with the Enterprise M&A team and Packaging SLT as needed to evaluate and pursue strategic acquisitions.Leadership & Alignment
Act as a primary driver of product line performance and success, providing strategic and operational leadership across product, commercial, and operational workstreams.Lead Product Managers and Product Marketing Leaders to integrate product vision, commercial strategy, and operational execution. Ensure alignment of go-to-market plans, product roadmaps, and resource investments to drive market share and profitability.Work closely across the packaging leadership team to ensure executional alignment, cross-functional accountability, and delivery of customer and business outcomes.Play a critical leadership role in translating enterprise strategy into actionable plans that advance product competitiveness, market position, and long-term value.Coach, develop and retain a high-performing team of Product Managers and Product Marketing Specialists. Create succession plans and skill development roadmaps to sustain long-term business success.Strategic Leadership & Impact
Align product line execution with the company's ambition to be a formidable global packaging solutions provider.Fall in love with solving our customer's problems through market-driven product leadership and execution excellence.Implement solutions that drive market differentiation, profitability, and long-term product sustainability.Develop a people-first culture, fostering teamwork and cross-functional collaboration.Champion seamless integration of product, commercial, and operational functions to maximize value.Qualifications & Experience
10+ years of progressive responsibility in product management, operations, or business leadership.5+ years in a senior leadership role with end-to-end accountability for business or product line results.Strong commercial and technical acumen, with industry experience in packaging machinery, automation, or industrial systems.Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.Demonstrated ability to scale impact in evolving or high-growth environments; proven comfort navigating ambiguity and building structure in complex, cross-functional, matrixed organizations.Track record of strategic thinking, lifecycle management, and operational discipline in dynamic markets.Travel
50% (domestic and international)Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments.
Company : BW Flexible Systems
