Senior Account Executive, B2B Technology

Senior Account Executive, B2B Technology

Los Angeles, CA / Sacramento, CA / San Diego, CA / Seattle, WA

Strategic Comms Public Relations I Senior Account Executive

Full Time / Remote

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyoneregardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilitiescan feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by team empowerment, growth mindset, inclusion always, and fierce distinction.

We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. At Highwire, our Senior Account Executives are more than media prosthey're tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our B2B Technology team, you'll work with some of the most dynamic companies in the tech world, from AI and cybersecurity to enterprise SaaS and infrastructure. You bring 35 years of PR experience in an agency setting, a track record of media success, and the confidence to own campaigns from strategy to execution. You're a skilled communicator, a self-starter, and a relationship-builder who's ready to take the lead in a fast-moving, high-growth environment.

What You'll Do

• Client Service & Program Management
• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Serve as a reliable, go-to resource for clients, offering strategic counseleven under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.
• Media & Influencer Relations
• Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
• Writing & Content Development
• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high-impact materials, including :
• Press releases, pitches, and Q&As
• Award submissions and speaking abstracts
• Contributed articles, blog posts, and executive bios
• Fact sheets, backgrounders, briefing books, and internal client correspondence
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media-ready pitches that drive placements.
• Insights, Analytics & Integration
• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
• Mentorship & Collaboration
• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.
• Agency Engagement & Operations
• Participate in new business efforts, from research to presentation.
• Contribute to Highwire's thought leadership by writing blog posts and engaging with our social channels.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.
• Professional Growth & Self-Development
• Set and track quarterly goals with your manager, taking ownership of your professional growth.
• Prioritize responsibilities based on impact, client goals, and internal workflow.
• Drive projects forward independently, without requiring frequent check-ins or reminders.
• Identify opportunities for improvementwhether skills, tools, or processesand propose actionable solutions.
• Consistently meet deadlines or communicate proactively when changes arise.
• Engage in industry networking and development opportunities regularly.

What You Bring

Success at Highwire Looks Like

Why Highwire?

Highwire Perks