Front-End Innovation Insights Manager / Sr. Manager

Front-End Innovation Insights Manager / Sr. Manager

Job Type : Full-Time

Location Type : Hybrid

Primary Location : Sandy Springs, Georgia, US

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie and Yankee Candle - and 24,000 talented teammates around the world. Our culture is built on values in action : Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impactsupported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Front-End Innovation (FEI) Consumer & Shopper Insights Manager / Sr. Manager

The Front-End Innovation (FEI) Consumer & Shopper Insights Manager / Sr. Manager will play a key role within the business FEI team. Working collaboratively with their multi-functional POD partners, this individual will identify opportunity spaces, recognize insights of truths & tensions, assess appeal and market potential, and craft and execute consumer learning plans to fuel sustainable category growth via expanding and / or transforming the market.

They will be responsible for uncovering deep human truths, understanding behavior and motivations, monitoring trends and synthesizing this information into actionable and meaningful insights that the team can use. This position will guide ideation, WHO understanding, gather data and craft research needed to answer the team's critical questions at each stage, and help build the business model, including the volume estimates / forecasts.

Essential Functions & Duties

Functions and duties of this role include, but are not limited to :

• Lead the landscaping and innovation ideation process to guide and fuel the broader innovation strategy and create a sufficient funnel of FEI innovation ideas and programs.
• Develop and execute consumer learning plans for each FEI stage to address critical questions and success criteria.
• Lead WHO hypothesis and understanding for FEI projects.
• Lead the idea / concept development process including designing ideation workshops and screening processes.
• Lead the strategic target hypothesis and understanding, critical assumption development, and business model thinking; work with Industrial Design to define inspirational Design Targets.
• Lead research that provides critical volume forecast input elements and then volume assessment thinking from early estimate to robust forecasts.
• Bring critical insights and consumer / WHO to life for business partners and stakeholders to enable improved consumer-driven decision making.

Qualifications

The successful candidate will have the following qualifications :

Work Environment

A collaborative, small, dedicated innovation team comprised of multi-functional experts. Co-located with POD members in Atlanta.

Newell Brands (NASDAQ : NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE / M / F / Vet / Disabled are encouraged to apply.