Senior Paid Media Specialist

Senior Paid Media Specialist

At Workhuman, we are reimagining how paid media fuels brand growth, PR impact, and event successand we're building the team to make it happen. As a Senior Paid Media Specialist, you'll play a pivotal role in bringing our media buying execution fully in-house, owning campaigns that span search, social, display, and video across North America. This is more than campaign managementit's an opportunity to shape how Workhuman shows up to the world, amplifying bold ideas, breaking through crowded digital spaces, and ensuring our signature events capture the attention they deserve.

You'll collaborate with innovative marketers across Brand, Product, PR, and Events, while experimenting with the newest AI-driven tools and ad formats to keep Workhuman at the forefront of digital advertising.

This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office. Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What we can offer you :

The opportunity to be part of a high-impact initiative, in-housing media buying execution at scale.

Direct ownership over campaign setup, optimization, and performance across multiple paid channels (Google, Bing, Meta, LinkedIn, YouTube).

Collaboration with cross-functional teams in Content, Events, PR, Creative, and Organic Social to align paid media with brand strategy.

The opportunity to run A / B tests on ad creatives, headlines, CTAs, and audience segments.

Exposure to cutting-edge AI-driven advertising tools, automation features, and evolving formats across major platforms.

The chance to support marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions.

The skills you will bring :

3+ years of hands-on experience managing paid media campaigns, especially across Google, Bing, Meta, and LinkedIn.

Proven success running campaigns with monthly budgets of $50K+; B2B and / or events marketing experience preferred.

Strong ability to optimize campaigns through ad copy testing, creative experimentation, keyword selection, audience segmentation, and landing page alignment.

Demonstrated experience producing actionable weekly or biweekly campaign reporting for stakeholders.

Hands-on experience with SA360 or comparable bid management tools (Skai, Marin, Optmyzr).

Google Ads Search Certification and Meta Media Buying Professional Certification preferred.

Advanced Excel proficiency (pivot tables, vlookups, formulas).

A passion for staying ahead of digital advertising trends, including AI-driven optimization, evolving SERP behavior, and emerging social platforms.

Achievements :

Delivered measurable ROI improvements through campaign optimization across multiple channels.

Supported event-specific promotions with B2C-like urgency tactics (countdown promos, holiday offers, keynote announcements).

Improved signal quality and tracking through disciplined UTM usage and creative trafficking according to briefs.

Partnered cross-functionally to amplify PR campaigns, elevate brand awareness, and support strategic marketing initiatives.

Workhumans mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America :

We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

There are currently over 7.5 million users on the Workhuman cloud across 180 countries.

Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.