Digital Marketing Specialist (Madison)

We are looking for a talented Digital Marketing Specialist to create and maintain a strong online presence for our companies. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional interested in communicating with clients through online channels, we would like to meet you. As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our clients' brands. Ultimately, you should be able to increase customer engagement metrics aligned with broader marketing strategies.

Responsibilities

Research audience preferences and discover current trends

Create engaging text, image, and video content

Design posts to sustain readers curiosity and create buzz around new products

Measure web traffic and monitor SEO

Edit and assist in the development of client websites, ensuring content, design, and functionality align with project goals and brand standards.

Please stay up-to-date with the changes on all social platforms to make sure posts are effective.

Facilitate online conversations with customers and respond to queries

Report on online reviews and feedback from customers and fans

Develop an optimal posting schedule, considering customer engagement metrics

Oversee social media accounts layout

Suggest new ways to attract prospective customers, like promotions and competitions.

Skills

Proven work experience as a Social media manager for a business or non-profit

Expertise in multiple social media platforms

Ability to deliver creative content (text, image, and video)

Familiarity with online marketing strategies and marketing channels

Ability to grasp future trends in digital technologies and act proactively

Excellent communication skills

Multitasking and analytical skills

BS degree preferred in Marketing, New Media, or a relevant field