Senior Product Manager, Media Buying & Inventory Platform

Senior Product Manager, Media Buying & Inventory Platform

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brandslike Calm, Fiverr, OneWheel and Chimeto grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.

Named one of the Hottest Ad Tech Companies by Business Insider, and Best Places to Work by Inc. Magazine for the third consecutive year, our team includes founders and leaders from Google, Microsoft, Stripe, Shazam and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

We are looking for a Senior Product Manager to take the lead in shaping Tatari's automated direct IO infrastructure. This role is critical to ensuring that media buyer workflows are faithfully translated into automation, while also guaranteeing that our proprietary inventory and audience data layer ("the Catalog") is structured, accurate, and leveraged effectively. In this role, you will operate at the intersection of campaign management, inventory and targeting data, and platform automation. You will balance technical platform ownership with a deep focus on the needs of media buyers, ensuring that campaigns can be set up, executed, and optimized seamlessly. This position is ideal for someone who thrives in complex, data-driven environments, and who wants to influence both the internal systems architecture and the end-to-end buying experience.

Responsibilities :

• Understand and advocate for media buyers
• Develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes.
• Champion their requirements in all product decisions so campaigns are accurately and efficiently represented within automated direct IO execution.
• Translate buyer workflows into platform features that improve usability, accuracy, and efficiency.
• Ensure the inventory and targeting data stored in the Catalog is structured for both operational execution (buying, targeting, pacing) and analytical purposes (forecasting, modeling, reporting).
• Guarantee that Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools.
• Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI-driven recommendations.
• Translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria.
• Collaborate closely with engineering, data science, and design to ensure requirements are implemented accurately and at scale.
• Act as a key connector between the commercial side of the business (media buyers, MediaOps) and the technical infrastructure teams.
• Support MediaOps and other internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving business workflows.
• Identify gaps in processes or tools and drive solutions that make operational teams more efficient and less reliant on manual effort.
• Promote the adoption of Catalog tools that enhance data discovery, lineage, and documentation, making inventory and targeting data more accessible to both technical and business users.
• Champion data quality initiatives to guarantee that Catalog data and business logic are accurate, validated, and reliable.
• Work with engineering and QA teams to build guardrails and validation processes into Catalog workflows, reducing errors and ensuring long-term trust in the system.

Qualifications :

Benefits :

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.