Intern

Position Description :

Every day, in ways both big and small, the Medical College of Wisconsin (MCW) is impacting lives for the better. MCW ... changemaking for a healthier Wisconsin.

The Brand Storyteller and Engagement Intern is a Communications team member and responsible for development of content for MCW's internal and external channels, including, but not limited to Intranet, news releases, social media channels, newsroom stories, publications, and more. The content will be designed to engage and compel internal and external audiences, with a focus on diverse communities, improve site search engine rankings, site traffic and overall credibility for the brand.

Media relations is a key component of this internship as well. Having a "nose for the news," and developing the skill of crafting story ideas highlighting MCW's key strategic priorities to members of the media will be a key skill and takeaway.

This position will be responsible for creating new and unique content in multiple forms - written, image and video and propelling forward the brand awareness in proactive media outreach.

Responsibilities :

• Write articles, research, gather information, interview faculty, staff and students as needed, follow fact-checking and approval process for producing articles for MCW print and electronic pieces.
• Find and craft stories to proactively pitch to local, regional and national media
• Keep up on local, regional and national media moves and opportunities
• Ensure content publishing is SEO-optimized
• Work with video content - gaining, optimizing and highlighting
• Analyze and provide insights on content performance and recommendations for improvement
• Provide suggestions for content for social media
• Collaborate with team
• Coordinate / manage ad hoc marketing projects, as assigned
• Assist with public relations, social and other marketing team duties to propel initiatives and campaigns forward.
• Research science bloggers, and interact with them on social media
• Proactively seek out popular science bloggers and interact with them on social media
• Update media lists, and research appropriate contacts
• Maintain clippings
• Assist with reporting
• Report progress to Content Development staff on a regular basis.

Knowledge Skills Abilities

To apply : complete the online application and submit a resume and three showcase writing samples.

Preferred Schedule :

15-30 hours per week - flexible

Position Requirements :

Minimum Qualifications :

Minimum education : Student must be in good academic standing in a bachelor's level program or in a graduate level program in communications, journalism or related field.

Minimum experience : Experience writing for publications, class assignments or previous internships preferred. Light media relations / editor experience preferred, but not necessary.

MCW as an Equal Opportunity Employer and Commitment to Non-Discrimination

The Medical College of Wisconsin (MCW) is an Equal Opportunity Employer. We are committed to fostering an inclusive community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, age, disability, sex, gender identity / expression, sexual orientation, marital status, pregnancy, predisposing genetic characteristic, or military status. Employees, students, applicants, or other members of the MCW community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.