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Retail Sales Lead
Retail Sales LeadRealTruck • Rochester, MI, US
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Retail Sales Lead

Retail Sales Lead

RealTruck • Rochester, MI, US
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Retail Sales Lead

The Retail Sales Lead plays a critical role in delivering an exceptional in-store experience while supporting daily store operations. This position serves as a brand ambassador, driving sales performance, fostering customer relationships, and supporting the Retail Leadership Team in achieving operational and financial goals. The Retail Sales Lead acts as a trusted team leader, responsible for opening or closing the store, mentoring team members, and ensuring the store operates efficiently and securely.

Core functions include :

  • Create an engaging and personalized customer experience by understanding vehicle accessory needs and offering tailored product recommendations.
  • Drive sales through expert product knowledge, upselling, and cross-selling aftermarket accessories and services.
  • Serve as a point of escalation to resolve customer issues promptly and professionally.
  • Promote loyalty programs, store services (e.g., installations), and ongoing promotions to increase customer retention and revenue.
  • Act as a liaison between customers and the installation team to ensure product readiness and clear understanding of installation requirements.

Leadership & Keyholding includes :

  • Will have opening and closing responsibilities and ensuring store security.
  • Support leadership with daily store functions, including scheduling, visual merchandising, and shift delegation.
  • Provide coaching, guidance, and feedback to team members to support their development and performance.
  • Support training efforts for new hires and reinforce operational and service standards.

    • Operations & Compliance includes :

  • Assist with inventory management including receiving, stocking, merchandising, and conducting cycle counts.
  • Maintain a clean, organized, and compliant retail environment aligned with safety standards and visual guidelines.
  • Ensure all store policies, procedures, and controls are followed consistently.
  • Monitor KPIs such as sales, customer satisfaction, conversion rates, and average transaction value, and provide input on improvement strategies.

    • Community Engagement & Brand Awareness includes :

  • Represent the brand at local events and assist with community engagement efforts to promote store traffic and awareness.
  • Support initiatives that enhance the store's connection to local automotive communities and car culture.

    • Collaboration & Communication includes :

  • Communicate regularly with the Retail Leadership Team on customer feedback, market trends, product needs, and competitor activity.
  • Participate in team meetings and contribute ideas to drive performance, culture, and customer satisfaction.

    • Qualifications & Requirements include :

  • High school diploma or GED required; college coursework or degree preferred.
  • 3+ years of retail sales experience required; automotive aftermarket or specialty retail experience is a strong plus.
  • Passion for the automotive industry and strong knowledge of vehicle accessories, modifications, and product trends.
  • Strong interpersonal, communication, and leadership skills.
  • Proven ability to deliver results in a fast-paced, customer-focused environment.
  • Proficiency in POS systems and Microsoft Office Suite.
  • Must be able to work a flexible schedule, including evenings, weekends, and holidays.

    • Required Licenses include :

  • Valid driver's license and a clean driving record.

    • Skills, Abilities, and Knowledge include :

  • Strong interpersonal and communication skills for building lasting customer relationships.
  • Ability to assess customer needs and recommend appropriate automotive products and services.
  • Consultative selling techniques and upselling / cross-selling expertise.
  • Demonstrated ability to meet or exceed individual and team sales targets.
  • Professional demeanor with a focus on delivering exceptional customer experiences.
  • Basic knowledge interpreting technical documents, vehicle schematics, and work orders.
  • Excellent communication skills to interact positively with customers and address their concerns effectively.
  • In-depth understanding of aftermarket automotive accessories, parts, and installation services.
  • Knowledge of current automotive retail trends and consumer preferences.
  • Familiarity with vehicle makes, models, and compatibility of products.
  • Knowledge of promotional campaigns and ability to execute marketing initiatives at store level.

    • Travel includes :

  • Minimal 20%.

    • Competencies include :

  • Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
  • Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
  • Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.
  • Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
  • Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

    • Supervisor responsibilities include :

  • Lead : working team member who coordinates, supports, trains, and is a knowledge resource for other team members. No direct reports or supervisory responsibility.

    • Physical requirements include :

  • This position is subject to Heavy Work : Exerting up to 100 pounds of force occasionally and / or up to 50 pounds of force frequently, and / or up to 20 pounds of force constantly to move objects. Ability to stand for extended periods of time. This position is subject to the following physical activities : bending, kneeling, crouching, and reaching to retrieve or stock products, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, and hearing.

    • Visual acuity includes :

  • Close vision for reading product labels, POS screens, and technical information. Ability to distinguish colors, shapes, and product details for accurate sales and stocking. Visual acuity to assess vehicle accessory fitment or product compatibility. Awareness of surroundings for safety when working around vehicles, equipment, and moving parts.

    • Working conditions include :

  • The worker is subject to a retail store setting with exposure to both customer-facing sales floor and stockroom / warehouse areas. Possible exposure to vehicle exhaust, dust, grease, and cleaning agents. Moderate to high noise levels from customer activity, tools, or installation services. Interaction with a wide variety of customers, team members, and service technicians. Work schedule may include evenings, weekends, and holidays depending on business needs. Fast-paced environment requiring multitasking and adaptability to shifting priorities.
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    Retail Sales Lead • Rochester, MI, US

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