Adobe Audiences Senior Developer

Role Overview

We are seeking an experienced Adobe Audiences Senior Developer to lead the design, development, and implementation of audience segmentation and activation workflows using Adobe Real-Time Customer Data Platform (RTCDP). This role will support digital marketing initiatives by enabling precise audience targeting, data ingestion, and personalization logic across multiple channels and sandboxes.

Key Responsibilities

Design and implement audience segmentation strategies using Adobe Audience Manager.

Owns segment logic in Adobe RTCDP and related audience activation workflows.

Defines traits, calculated attributes, and governed audience definitions.

Troubleshoots segment population and segment-based personalization logic.

Integrate 1st, 2nd, and 3rd party data sources into Adobe Experience Cloud.

Collaborate with cross-functional teams to define business requirements and translate them into technical solutions.

Troubleshoot and optimize analytics and audience platform configurations.

Document solutions and train internal teams on audience management and analytics processes.

Implement Adobe Journey Optimizer and Adobe Campaign logic for orchestrated delivery.

Support experimentation, A / B logic, and proofing for personalized offers.

Monitor logs and delivery KPIs to continuously improve orchestration.

Required Qualifications

Bachelor's degree in Information Systems, Data Science, or related field.

7 10 years of experience with Adobe Audience Manager, Adobe Analytics, or similar platforms.

Strong understanding of tag management systems (e.g., Adobe Dynamic Tag Manager, Ensighten).

Proficiency in JavaScript, HTML, and packet sniffing tools.

Experience with data modeling, segmentation, and engagement scoring.

Familiarity with server call types, cookies, sCode, plug-ins, and variable mapping in Adobe Analytics.

Excellent verbal and written communication skills.

Ability to work independently and manage multiple priorities in a fast-paced environment.

Preferred Qualifications

Adobe Analytics Architect or Audience Manager Certification.

Experience with third-party analytics and advertising technologies (e.g., Chartbeat, Krux, Nielsen).

Knowledge of integration with external data systems and CRM platforms.

Experience in developing and optimizing customer data platforms (CDPs)