[WEBTOON] Sr. Manager, Integrated Marketing

[WEBTOON] Sr. Manager, Integrated Marketing

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment's passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company's content partners include Discord, HYBE and DC Comics, among many others.

WEBTOON is seeking a Senior Manager, Integrated Marketing to lead the development and execution of high-impact, cross-channel campaigns that drive readership, engagement, and user growth on the platform. This role will focus on marketing specific titles, promoting platform features, and creating thematic campaigns that connect with our audience in authentic, compelling ways.

The ideal candidate is a collaborative strategist and creative problem solver with a deep understanding of audience-driven marketing. They thrive in a cross-functional environment and excel at connecting insights, creative storytelling, and execution across multiple teams.

Key Responsibilities : Campaign Development & Execution

• Lead the strategy, planning, and execution of integrated marketing campaigns for key titles, seasonal or themed initiatives, and platform features.
• Collaborate with cross-functional partnersincluding Editorial, Operations, Growth Marketing, Social, PR, Engagement Marketing, and Creativeto ensure campaigns are cohesive, timely, and audience-centric.
• Oversee campaign calendars, timelines, and deliverables to ensure seamless rollout.
• Champion new ideas and creative approaches for engaging readers and driving fandom around WEBTOON's titles and platform.

Key Responsibilities : Audience Insights

Key Responsibilities : Cross-Functional Leadership

Required Qualifications

Preferred Qualifications :

What We Offer :

$115,000 - $140,000 a year

With approximately 170 million monthly active users, WEBTOON Entertainment's IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad the world's leading webnovel platform Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!