OXYENERGY is hiring : Head of Brand Marketing (Remote) in Costa Mesa

Job Title : Go-to-Market (GTM) Manager

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

S. market and category data (Amazon, TikTok, retail, etc.) Translate macro trends into actionable product / brand strategies

Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain

Own product story : define core positioning, functional claims, visual identity, and educational narratives

Collaborate with legal, regulatory, and QA to ensure product meets U.Launch Strategy & Commercial Planning

Amazon positioning, creator / influencer activation, and retail roadmap

Design content-led conversion journeys across social media, landing pages, and third-party platforms

Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution

Growth Performance Ownership

Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred)

~ S. market across multiple channels (Amazon, DTC, retail, or TikTok)

~ Data-literate : able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization

~ Excellent cross-functional leadership : able to work across product, supply chain, creators, and performance marketing

Knowledge of Amazon analytics tools, influencer seeding strategies, and U.Ability to build brand from scratch and create full-funnel education systems for novel supplements

You’ve worked in environments where brand positioning + content + channel execution need to move in lockstep

You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.