Marketing Manager Market Activation

Marketing Manager Market Activation

We are seeking a strategic and hands-on Marketing Manager Market Activation to lead localized marketing efforts that drive performance across individual markets. This role is responsible for executing targeted initiatives including recruitment marketing, local events, new store openings, and market-specific campaigns. The ideal candidate will be a collaborative marketer with strong project management skills, a passion for field engagement, and the ability to translate national strategies into impactful local execution.

Additionally, this role will be responsible for leading and developing two direct reportsa Recruitment Marketing Specialist and a Marketing Coordinator, fostering a collaborative and innovative environment that supports business growth and market success.

Market Activation Strategy & Execution

• Develop and implement localized marketing strategies that align with broader brand goals and drive market-level performance.
• Partner with market leadership via RP council to identify opportunities and tailor marketing efforts to meet specific market needs.
• Conduct regular market visits to assess performance, gather insights, and share best practices.

Recruitment Marketing

Local Events & New Store Openings

Campaign & Request Management

SWAG & Brand Merchandise

Market Council Engagement

Team Leadership & Development

Performance Optimization & Reporting

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Supervisory Responsibility

This position has supervisory responsibilities.

Work Environment

This job operates in a professional office environment.

Physical Demands

Must be able to sit for long periods. Must be able to stand for long periods. Must have reliable transportation.

Position Type / Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8 : 00 a.m. to 5 : 00 p.m.

Travel

10 25%

Required Education and Experience

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.