Upstream Product Portfolio Marketing Manager

Product Manager

HYBRID POSITION - 2 days / week onsite in Colorado or Minnesota. Must reside in location.

Our client is seeking a dynamic and strategic Product Manager to lead the growth and development of our House Brands portfolio. This full-time role focuses on managing an upstream product portfolio by leveraging analytics, financial insight, and market expertise to identify opportunities and drive innovation. The Product Manager will define product vision, develop business cases, and collaborate cross-functionally to ensure successful product launches and sustained market growth.

Key Responsibilities

• Oversee House Brands portfolio within a specified business segment, evaluating current products against evolving market demands and competitive landscape.
• Utilize internal and external data analytics to pinpoint high-potential opportunity areas and establish product specifications aligned with market needs.
• Recommend potential acquisitions to enhance the portfolio and develop comprehensive business cases for new product introductions.
• Collaborate with procurement, supply chain, marketing, and business teams to define product requirements and coordinate successful launches.
• Engage with vendors through regular meetings, business reviews, and contract negotiations to optimize partnerships.
• Drive annual growth objectives for the brand line by anticipating market trends and improving profitability through strategic pricing and KPI development.
• Create detailed stage-gate documentation and prepare materials for key stakeholder presentations including sales meetings and product reviews.
• Ensure compliance with company policies while contributing to continuous improvement initiatives.

Qualifications

Additional Requirements