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Senior Director, Marketing (Remote)

Senior Director, Marketing (Remote)

Durham School ServicesLisle, IL, US
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Overview

Senior Director, Marketing (Remote) at Durham School Services. Durham is a leading provider of student transportation with 250 locations in North America, 30,000 employees, and $1.2B in revenue. The Sr. Director of Marketing develops and executes strategic marketing plans to drive growth, enhance brand awareness, and generate demand. This role collaborates with communications and business development to align marketing with business objectives. The ideal candidate is a results-oriented leader with strong B2B / B2G marketing, digital strategy, and customer engagement experience.

Responsibilities

  • Develop and implement a comprehensive marketing strategy that aligns with company goals and targets key market segments for all business services with specific focus on home to school transportation.
  • Drive lead generation and work with the sales team to ensure quality pipeline development.
  • Lead the creation and execution of demand generation campaigns, content strategy, digital marketing, and brand awareness.
  • Manage the marketing budget and allocate resources efficiently to maximize ROI.
  • Enhance the company’s online presence through SEO, paid advertising, social media, and web optimization.
  • Monitor and report on performance metrics and analytics, using data-driven decisions to improve marketing effectiveness.
  • Manage external agencies and vendors to support marketing initiatives.
  • Represent the brand at industry events, conferences, and through thought leadership content.
  • Ensure compliance with corporate brand requirements and communicate requirements across the organization.
  • Support writing and editing of proposals to support new business and retention efforts.
  • Develop current collateral materials describing the advantages of each product line.
  • Collaborate on the company’s tradeshow effort, including identifying shows to attend, sponsorships, and prospective customer events.

Qualifications

  • Bachelor’s Degree or equivalent
  • 7-10 years of business development marketing experience
  • Proven ability to collaborate with stakeholders across organizational lines
  • Working knowledge of IT tools (CRM, BI tools, SFA, MS Office, etc.) and transportation-related software
  • Strong analytical skills with ability to translate data into strategies
  • Track record of developing and executing marketing strategies with measurable results
  • Experience managing marketing budgets and ROI optimization
  • Knowledge of proposal writing techniques, with marketing experience in transportation preferred
  • Excellent communication and presentation skills; able to influence executives and cross-functional partners
  • Ability to travel

    • We offer medical, dental, vision, basic life insurance, holiday pay, PTO, and a retirement plan. Pay ranges vary by site and term. The company is committed to a diverse workforce and equal opportunity employment.

    Employment details

  • Seniority level : Director
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : School and Employee Bus Services

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    Senior Director Marketing • Lisle, IL, US