Brand Copy & Content Spec

Job Description

Job Description

Brand Copy & Content Specialist

The Brand Copy & Content Specialist plays a key role in maintaining the Hunter brand voice across a wide range of written content — including blogs, product descriptions, promotional messaging, social captions, and email copy. This role ensures our messaging is consistent, clear, and emotionally resonant with customers while supporting product and marketing goals.

This hands-on role supports the development of content across multiple formats, adapting copy to reflect the stage of the customer journey. The ideal candidate is a strong writer and editor with a sharp eye for detail, a collaborative spirit, and the ability to manage deadlines in a fast-paced, creative environment.

Voice & Messaging Execution

Maintain and apply the Hunter brand voice across all written materials

Edit and refine content to ensure consistency in tone, clarity, and style

Help evolve internal messaging guidelines, reference tools, and editorial best practices

Ensure messaging aligns with the customer journey and overall campaign goals

Copywriting & Content Support

Write and edit content for blogs, product pages, emails, social posts, banners, and promotional campaigns

Translate product features into benefit-driven, customer-friendly copy

Collaborate with the Art Director and Content Manager to align messaging and visuals

Support eCommerce asset creation including carousel banners, PDP feature bullets, and homepage modules

Creative Briefing & Campaign Collaboration

Assist in writing and organizing creative briefs in partnership with the Content team

Participate in brainstorms, kickoffs, and reviews to ensure messaging supports creative direction

Gather content inputs from stakeholders and manage review cycles and feedback

Maintain version control and help track content progress in project management tools

Cross-Functional Collaboration

Partner with Product Marketing, eCommerce, Engineering, and Social teams to align messaging across platforms

Support campaign timelines and content calendar management

Help ensure consistency of messaging across paid, owned, and earned channels

Provide proofreading and QA support across content deliverables

Marketing & Events Support

Support internal marketing initiatives and cross-functional campaigns within the office

Assist with ad hoc marketing projects that enhance brand visibility and engagement

Contribute to the planning, logistics, and communications for company events

Help ensure event experiences align with Hunter’s brand values and messaging

Education / Experience Requirements

BA degree in English, Marketing, Communications, Journalism, or a related field

2–3 years of experience in writing, editing, or content development for a consumer or digital-first brand

Portfolio demonstrating clear, persuasive writing across multiple content types and formats

Special Qualifications or Skills

Excellent writing, editing, and proofreading skills with a strong eye for tone and grammar

Ability to create and adapt copy for a range of channels and customer touchpoints

Familiarity with brand voice guidelines and editorial consistency

Experience writing for eCommerce, social, and promotional campaigns

Detail-oriented and organized with strong time management skills

Collaborative and responsive communicator

Familiarity with CMS platforms (e.g., Shopify, WordPress), Google Workspace, and project management tools (e.g., Asana, Trello) a plus