About Goodside Health :
Goodside Health provides comprehensive healthcare solutions across clinics, telemedicine, and SchoolMed programs. We are committed to delivering high-quality care to families and communities while supporting the growth and development of our service lines, including Primary Care and Well Care.
Position Summary :
The Marketing Manager serves as a player-coach responsible for leading messaging and outreach strategies across all channels. This role combines strategic planning with hands-on execution, partnering closely with the Digital Designer to deliver consistent, compelling campaigns. The Marketing Manager ensures brand alignment, drives awareness, and supports growth initiatives through effective marketing and communications.
Key Responsibilities :
- Develop and manage content for social media, email campaigns, partner communications, and community outreach
- Translate company services into compelling messages for families, school districts, providers, and community partners
- Coordinate with the Digital Designer to ensure visual and written content are aligned and campaign-ready
- Maintain and execute the campaign calendar across all channels
- Analyze engagement data and adjust campaigns to improve results
- Manage collateral, talking points, and marketing support for business development and clinic teams
- Coordinate marketing needs for events, conferences, and school district partnerships
- Ensure brand consistency across all platforms and materials
- Perform other related duties as assigned
Required Skills & Qualifications :
Bachelor's degree in Marketing, Communications, or related fieldMinimum of 3 years of marketing experience with demonstrated campaign managementExcellent written and verbal communication skills, with the ability to craft persuasive content for multiple audiencesStrong organizational and project management skills; able to manage multiple campaigns simultaneouslyProactive, resourceful, and comfortable working independently and collaborativelyFamiliarity with digital marketing tools, social media platforms, and analytics dashboardsPreferred Qualifications :
Experience in healthcare or pediatric marketingSupervisory experienceWork Environment & Physical Requirements :
Hybrid office / remote environment with clinic visits and community-facing responsibilitiesAbility to lift at least 20 lbs, stand and walk for extended periods, and perform tasks requiring fine motor skills and visual acuitySchedule :
Full-time, standard business hours with occasional evenings / weekends for events