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Marketing Manager Job at Goodside Health in Fort Worth
Marketing Manager Job at Goodside Health in Fort WorthMediabistro • Fort Worth, TX, United States
Marketing Manager Job at Goodside Health in Fort Worth

Marketing Manager Job at Goodside Health in Fort Worth

Mediabistro • Fort Worth, TX, United States
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About Goodside Health :

Goodside Health provides comprehensive healthcare solutions across clinics, telemedicine, and SchoolMed programs. We are committed to delivering high-quality care to families and communities while supporting the growth and development of our service lines, including Primary Care and Well Care.

Position Summary :

The Marketing Manager serves as a player-coach responsible for leading messaging and outreach strategies across all channels. This role combines strategic planning with hands-on execution, partnering closely with the Digital Designer to deliver consistent, compelling campaigns. The Marketing Manager ensures brand alignment, drives awareness, and supports growth initiatives through effective marketing and communications.

Key Responsibilities :

  • Develop and manage content for social media, email campaigns, partner communications, and community outreach
  • Translate company services into compelling messages for families, school districts, providers, and community partners
  • Coordinate with the Digital Designer to ensure visual and written content are aligned and campaign-ready
  • Maintain and execute the campaign calendar across all channels
  • Analyze engagement data and adjust campaigns to improve results
  • Manage collateral, talking points, and marketing support for business development and clinic teams
  • Coordinate marketing needs for events, conferences, and school district partnerships
  • Ensure brand consistency across all platforms and materials
  • Perform other related duties as assigned

Required Skills & Qualifications :

  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum of 3 years of marketing experience with demonstrated campaign management
  • Excellent written and verbal communication skills, with the ability to craft persuasive content for multiple audiences
  • Strong organizational and project management skills; able to manage multiple campaigns simultaneously
  • Proactive, resourceful, and comfortable working independently and collaboratively
  • Familiarity with digital marketing tools, social media platforms, and analytics dashboards
  • Preferred Qualifications :

  • Experience in healthcare or pediatric marketing
  • Supervisory experience
  • Work Environment & Physical Requirements :

  • Hybrid office / remote environment with clinic visits and community-facing responsibilities
  • Ability to lift at least 20 lbs, stand and walk for extended periods, and perform tasks requiring fine motor skills and visual acuity
  • Schedule :

  • Full-time, standard business hours with occasional evenings / weekends for events
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    Marketing Manager • Fort Worth, TX, United States

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