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GTM Marketing Strategist- Insurance Compliance

GTM Marketing Strategist- Insurance Compliance

ReSource ProAtlanta, GA, US
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Are you a seasoned B2B marketing leader with a proven ability to turn complex industry nuances into compelling, results-driven strategies?

Do you excel at both the strategic planning and the hands-on project management required to bring a vision to life?   Come Join ReSource Pro!

Your Role...

ReSource Pro is seeking a GTM Marketing Strategist - Insurance Compliance who will lead, oversee, and support the integration of compliance into the strategic go-to-market strategies for ReSource Pro.

This is a critical, high-impact role where you will partner with Digital, Demand Generation, Brand, and Compliance leadership.

The primary mission is to deeply understand the customer, market, and revenue goals, and then develop, drive, and ensure the smooth execution of market strategy and content to support those objectives.

We hire the best because we believe great people create exceptional experiences.

That’s why we hire individuals who not only bring talent and passion, but who thrive in our unique culture and live out our Core Values :

  • Commitment to Community, Teamwork, Passion for Excellence, Service-Centric, and Best Self.
  • All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.

In this role you will… Lead Go-to-Market Strategy & Integration :

  • Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals.
  • This includes developing a deep understanding of the compliance industry, its customer base, and the competitive landscape to build cross-channel marketing communication strategies.

    • Own Content and Messaging :

  • Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand.
  • Conceptualize and create engaging content for all digital channels, including the website, blog posts, social media, and email campaigns.

    • Drive Campaign Execution & Growth :

  • Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.

    • Manage Cross-Functional Alignment :

  • Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs).
  • You will manage cross-functional communication and ensure all initiatives are delivered in a cohesive, customer-centric way.

    • Collaborate and Problem Solve :

  • Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.
  • What you need to be successful… 7+ years of experience with B2B Marketing. 5+ years of experience managing and executing content and digital strategies.
  • Strategic thinking and planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns.
  • Excellent content creation and deployment skills, including managing marketing team inputs.
  • Strong project management skills with the ability to juggle multiple projects and deadlines, preferably with experience in Wrike or a similar project management tool.
  • Strong influencing skills and the ability to motivate cross-functional teams and drive best practices in a fast-paced, dynamic, and matrixed environment.
  • Insurance industry experience is a plus.
  • Your Compensation…   Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro.
  • Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees.
  • This is a remote position, and the salary range for most locations for this role is $ 64,734-$109,549 annually.
  • The salary range may vary based on experience and on the specific geographic location in which the candidate resides.
  • Your Benefits and Perks… 100% paid employee health insurance available on Day 1    Eligible for all medical, dental, and vision benefits on Day 1    Remote positions are Internet stipend-eligible    401k with employer match, vested on Day 1    HSA / FSA available    Long Term and short-term disability employer-provided    Generous PTO plan with paid holidays + floating holidays    Development and growth opportunities    Comprehensive wellness program and prioritization of employee health    Your Interview Process…   To be considered for this position, please submit your application.
  • If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.

    • The standard interview process includes :

  • Behavioral interview with Talent Acquisition   Online talent assessment   Hiring Manager interview
  • Additional interview steps may be added depending on the position or if further evaluation is needed.   Disclosure : Candidates are evaluated at each step of the process.

    • As a result, not every candidate will complete all steps in the process.     About ReSource Pro :

  • Focused exclusively on the insurance industry, ReSource Pro is the trusted partner insurance organizations rely on to optimize performance, streamline operations and process engineering, and drive growth.
  • Serving 2,000+ carriers, brokers, wholesalers, and MGAs, ReSource Pro is a recognized market leader in insurance workflow optimization, data and technology services, and strategic operating model transformation.
  • Maintaining a 96%+ client retention rate for over a decade, ReSource Pro is the only firm serving the insurance industry to have earned a spot on the Inc. 5000 list 16 times—placing it among the top 0.02% of repeat honorees across all sectors in the Inc. list’s 40+ year history.
  • Equal Employment Opportunity Policy ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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