Associate Director - Immunology, Neuroscience, and CV Patient Access Program Strategy and Marketing

Associate Director, Pass Program Strategy And Marketing

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Associate Director, PASS Program Strategy and Marketing will play a critical role in the execution and continuous improvement of Patient Access & Support Services (PASS) across the BMS portfolio, with a primary focus on Cardiovascular, Immunology, and Neuroscience patient support programs. This role is ideal for someone who thrives driving strategic problem-solving, cross-functional collaboration, and operational excellence supporting patient access to medications and treatment.

As a key contributor, the Associate Director will lead complex and high-volume program launches and management efforts, resolve escalated customer issues, and drive enhancements to ensure programs meet evolving customer needs. This person will be responsible for developing reimbursement materials, ensuring compliance with legal and regulatory standards, and championing a patient-centric approach to minimize access barriers for BMS patients all while working with a diverse and robust matrix of internal and external stakeholders.

Lead or support operational and program management for assigned brands ensuring timely and effective support for patients.

Lead and foster collaboration with cross-matrix partners (HCP Marketing, market research, insights / analytics, patient marketing, access marketing, digital, learning & development, etc.)

Serve as a subject matter expert on the reimbursement and access landscape as well as BMS policies and procedures, providing insights and guidance to internal stakeholders.

Lead the development of PASS content / materials on access / patient services for use in customer facing content and internal BMS trainings / meetings, et

Manage agency and other vendors in development of promotional materials and tactics

Collaborate with Access Reimbursement Managers (ARMs), PASS leadership, and cross-functional teams to address individual case management and program needs.

Coordinate services between the patient support hub, specialty pharmacies, Centers of Excellence, and key community accounts.

Partner with the copay team to manage GTN and budget for copay programs for assigned brand(s).

Conduct industry benchmarking, stakeholder analysis, market research, and patient / provider surveys to inform program strategy and execution.

Support budget management, including invoice reconciliation and workforce planning, in partnership with the PASS Director.

Manage multiple projects in a fast-paced, deadline-driven environment, adapting to change and prioritizing effectively.

Uphold organizational values and contribute to the mission of improving patient access and support.

At BMS, it is not just what we do but how we do it. To excel in an Associate Director Patient Access & Support services position, we expect our employees to demonstrate or develop the following knowledge and skills :

Program Excellence :

Program Excellence :

Actively collaborates across MAx to ensure aligned patient access strategy (i.e., identifies and addresses current and anticipated gaps while making changes to tactics, tools and communications as needed)

Supports a new brand or indication launch by leading the development of program Business Rules, processes, materials, and hub, vendor, and field team training

Develops program launch execution plan as part of launch master planning with PASS, internal matrix teams (i.e., Brand), and external vendors

Evaluates and updates vendor Key Performance Indicators (KPIs), and holds vendors accountable for KPIs as defined in contracts

Communicates with field teams, office teams, and vendors about program changes, with a focus on potential impact on customer and patient access experience; retrains as needed

Collaborates with leadership, PASS teammates, and matrix teams to create the program strategy and share opportunities to optimize the approach

Uses subject matter expertise about the patient journey (e.g., therapeutic area, brand, indication, etc.) to expedite the path to therapy in alignment with the Brand team's overall strategy

Uses Market Access technical expertise (i.e., coding, reimbursement and payer policies related to Medicare, Medicare Part D, Medicaid, and private insurance) to educate matrix partners, field teams, PMs, and Senior PMs

Conducts regularly scheduled vendor site visits

Business and Industry Acumen :

Incorporates the voice of the patient and explains patient needs and viewpoints to others

Anticipates marketplace trends that could apply across brands, and proactively seeks and shares trend insights across brands to improve visibility and mitigate issues

Continues to develop expertise in patient access stakeholders, patient affordability, out-of-pocket costs, pharmacy benefits, payer influences, and different business and reimbursement models

Maintains excellent organizational and planning skills with strong attention to detail and accuracy

Demonstrates deep knowledge in insurance benefit design for both commercial and government payers

Analytics :

Validates data and seeks additional insights to make reliable, data-driven decisions

Identifies opportunities for improved data gathering and consistency across programs and brands

Reviews robust data analytics insights to continuously improve Business Rules and hub processes

Identifies program trends and shares relevant insights with external vendor partners (as appropriate), and internal leaders and matrix teams

Proactively acts when programs are trending toward or away from Key Performance Indicators (KPIs)

Collaborates with data analytics team to identify data outputs and build dashboards needed for monitoring program performance, anticipating high demand, and proactively mitigating potential problem areas

Compliance :

Stays up to date and compliant with BMS compliance policy guidance, rules of engagement and Business Rules in general, and specific to relevant disease states

Organizational Navigation :

Leads matrix teams and hubs to identify reimbursement issues and ensure consistency with coding, coverage, and payment with payers

Models and fosters matrix team effectiveness by sharing information, knowledge, and experience

Builds and maintains relationships among PASS teammates and cross-functional stakeholders (e.g., Sales, Access Marketing, Brand, Trade, etc.) throughout the organization

Identifies and acts on opportunities for improvements in ways of working and team dynamics

Strategic Vision & Culture :

Leads the implementation of and advises others about the PASS strategic vision

Generates strategic ideas and innovations from a wide spectrum of internal and external sources to position PASS as a valued partner

Demonstrates BMS Values and culture in day-to-day tasks and interactions

Program Management & Operations :

Provide overall leadership and direction for Patient Service programs.

Ensure alignment with organizational objectives and oversee day-to-day operations.

Vendor Management and Contract Negotiation :

Access Marketing and Legal Point for effective program management.

Negotiate contracts, optimize vendor agreements, and evaluate vendor performance.

Budget Oversight :

Manage Patient Services budget, monitor spending, and develop annual budgets.

Liaise with relevant points (CMM, Xavier, RxCrossroads, etc.) for budget coordination.

Data Governance and Compliance :

Oversee data governance processes and compliance initiatives.

Evaluate and optimize vendor agreements to ensure compliance with operational standards.

Bachelor's Degree in Business, Health or Life Sciences, Healthcare Administration, or related field required; advanced degree (MBA, MA Public Health, PharmD, etc.) preferred

5+ years in the pharmaceutical industry including 2+ years in patient services required

Relevant experience in claims reimbursement required, including billing and coding; managed care coverage processes and practices; distribution and dispensing of specialty pharmaceuticals; buy and bill; and aspects of patient support and / or hub services

Experience in managing complex projects, programs, and teams required