Associate Director of Integrated Marketing Campaigns

McDermott Will & SchulteWashington, DC, United States

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Associate Director of Integrated Marketing Campaigns

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Associate Director of Integrated Marketing Campaigns

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Join to apply for the Associate Director of Integrated Marketing Campaigns role at McDermott Will & Schulte

Build your big career with the firm that does Big Law, Better . McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune , The American Lawyer, Vault and others. We are also certified by Great Place to Work.

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

With Us, You’ll Find

A firm where everyone belongs : Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
Enthusiasm for all perspectives : We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
Support to feel your best and do your best : Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
Real rewards for real work : We offer generous compensation packages that recognize hard work and excellence.

Job Description

The Associate Director of Integrated Marketing Campaigns leads the development and execution of strategic, data-driven marketing campaigns to support the firm’s business development and brand positioning efforts. This role collaborates closely with the Director of Marketing, marketing, brand, communications, business development, and marketing technology teams to deliver creative, integrated marketing programs across practices, industries, and geographies. The Associate Director is responsible for ensuring marketing campaigns align with firm priorities, reflect a client-centric approach, and demonstrate a measurable impact.

Essential Functions And Responsibilities

Lead the strategy, development, and execution of integrated, client-centric marketing campaigns that amplify priority services, elevate thought leadership, and deliver measurable growth across practices, industries, and global markets

Collaborate cross-functionally with business development, brand, communications, digital, and research teams to ensure campaigns are aligned with firm priorities, client needs, and market opportunities

Drive a data-informed, digitally enabled campaign methodology by leveraging segmentation, journey mapping, personalization, marketing automation, and performance analytics to optimize engagement and deliver qualified business opportunities

Apply client insights, competitive intelligence, and emerging market trends to shape campaign targeting, messaging, and positioning strategies that are relevant, responsive, and differentiated

Establish and continuously refine campaign operating frameworks, including messaging architectures, toolkits, briefs, templates, and measurement models to ensure consistency, scalability, and executional excellence across the marketing function

Champion a culture of innovation and experimentation by incorporating test-and-learn approaches to messaging, tactics, and creative formats; and integrating emerging technologies such as generative AI and marketing automation tools to enhance effectiveness

Partner with internal stakeholders to embed firm-sponsored events and sponsorships within broader campaign ecosystems that drive awareness, engagement, and alignment with growth objectives

Advance account-based marketing initiatives by designing targeted campaigns for high-value client and industry segments in collaboration with business development leads

Develop and manage lead scoring protocols to define qualification criteria, establish seamless marketing-to-BD handoffs, and enable performance tracking and conversion optimization

Mentor and manage a high-performing campaign team, fostering continuous skill development, creative problem solving, and collaborative execution across a dynamic and evolving marketing environment

Job Specifications

At least ten to fifteen (10-15) years of experience in B2B marketing, with a focus on integrated campaign strategy and execution, with demonstrated experience in a senior marketing role leading transformative initiatives and campaigns

Bachelor’s degree in marketing, business administration, or a related field. MBA or advanced degree a plus

Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization (legal, professional services, or consulting industry preferred)

Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns.

Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments. Brings a proactive, solution-oriented approach.

Hands-on experience with contemporary martech platforms (e.g., Eloqua, Salesforce, Tableau, Google Analytics, SEO / SEM tools). Brings a digitally fluent mindset to campaign strategy and execution

Strong analytical skills to interpret data, tell an impact story leveraging data, and make informed decisions

Exceptional project management, interpersonal, relationship building, and communication skills

Proven ability to lead and mentor team members, manage external agencies or freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration

Ability to operate in an agile environment and quickly iterate

Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.

Target Hiring Range $208,000 - $281,000

Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.

Physical Demands And Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear

Employee must occasionally lift up to twenty (20) pounds

Work Environment

Typical indoor office environment

Disclaimer

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Law Practice

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