Marketing Specialist

Job Description

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one.  We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.  We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

As a Product Specialist on the Honda Digital Marketing team, this position is responsible for the production, development, and maintenance of core sections of American Honda’s digital properties, including the Honda Automobiles, Honda Corporate, and Honda Racing websites. With over 60 million visits per year, these websites are primary sources of information for consumers, and core to AHM’s digital marketing strategy.

Key responsibilities include project management, production and development of compelling digital content to support AHM’s digital marketing strategy, including driving awareness, engagement and consideration of Honda vehicles, and converting upper-funnel shoppers into qualified leads.

Key Accountabilities

• Manage key model landing pages, content / asset updates, website maintenance activities to support vehicle launches, sales promotions and brand initiatives, ensuring that launch strategy, business requirements and KPI goals are effectively communicated to agency partners, and that the brand is portrayed in the most compelling way possible.
• Collaborate with internal Divisions (e.g., CX, IT, Sales, Service), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and business objectives, ensuring content accuracy and proper representation on the website.
• Support digital marketing team in managing workflows and identifying opportunities to enhance operational efficiency, speed up decision-making, and reduce delays through effective use of project management tools, marketing technologies, and cross-functional collaboration.
• Conduct User Acceptance Testing (UAT) of all content updates and site enhancements to ensure successful launch with minimal defects.
• Provide content authoring and project management support to Digital Marketing team.
• Manage digital marketing projects in Jira. Ensure that project requirements are clearly documented, tasks and dependencies are tracked, and timelines and resources are aligned with business objectives. Manage project lifecycle to ensure timely delivery within budget and while supporting teams in tracking progress.
• Manage content calendar to support timeline website updates.
• Support website personalization strategies to enhance user experiences and drive conversions. Support digital transformation initiatives, ensuring that personalized, data-driven strategies are integrated across digital platforms to meet business goals.

Qualifications, Experience, and Skills

Working Conditions

What differentiates Honda and make us an employer of choice?

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Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.