Paid Media Channel Strategy Manager

A company is looking for a Manager, Paid Media Channel Strategy.

Key Responsibilities

Lead the development and execution of data-driven paid media plans across various channels

Drive audience segmentation strategies in collaboration with analytics and agency teams

Oversee creative asset development and manage campaign execution and optimization

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree is a plus

6+ years of experience in paid media strategy, planning, and optimization across multiple channels

Proven track record of building and launching campaigns from scratch

Strong understanding of audience segmentation, targeting, and campaign measurement

Experience with ad serving platforms and analytics tools