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Senior Manager of Insights
VirtualVocationsBakersfield, California, United Statesjob_description.job_card.variable_days_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Senior Manager - Insights & Innovation (Remote).
Key Responsibilities
Lead consumer insights initiatives and translate findings into brand strategies
Manage brand P&L and execute integrated marketing plans to drive growth
Build and manage an innovation pipeline, collaborating on new product commercialization
Required Qualifications
8-10 years of experience in brand strategy, consumer insights, or innovation within CPG
Experience in managing brand P&L, pricing, and portfolio management
Strong background in innovation pipeline development and category expansion
Experience in customer segmentation and optimizing media investment
Proven leadership skills in developing high-performing teams and cross-functional partnerships
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Senior Manager Of • Bakersfield, California, United States
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