DIRECTOR OF BRAND MANAGEMENT (REMOTE / USA) - GDM

Director Of Brand Management (Remote / USA) - GDM

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including :

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary / Wage : $90,000 - $110,000 / annually

Shift and Schedule : Mon. - Fri. (or at Manager's Discretion)

Job Type : Full-Time

Gray Digital Media is a digital agency that helps businesses connect, grow, and thrive in an ever-changing digital world. We bring together brand strategy, digital marketing, and creative content to deliver results that matter and we're equally committed to building and protecting the strength of our own brand.

Job Summary / Description : Gray Digital Media is seeking a Director of Brand Management to join our leadership team and drive brand strategy, sales enablement, and consistency across all touchpoints. This role oversees start-to-finish rollout execution, the GDM Playbook and resources, the agency's website, collateral, social media, and press presence. The ideal candidate is a strategic leader who can balance big-picture vision with hands-on execution to strengthen and grow the Gray Digital Media brand.

As Gray Digital Media continues to grow, we're looking for a Director of Brand Management to champion our brand and elevate it across every channel. This position will be at the center of how GDM builds visibility, credibility, and growth, while shaping how we show up in the market.

As part of the leadership team, the Director will ensure our story, identity, and voice are powerful, consistent, and aligned with business goals. From strategy through rollout, they will oversee key initiatives including the GDM Playbook and Resources, website, marketing collateral, social media channels, and press / communications presence building a brand that is strong, unified, and impossible to ignore.

Duties and responsibilities include, but are not limited to :

Brand Strategy & Rollout

Lead start-to-finish brand and campaign rollout execution for major initiatives.

Own and evolve the GDM Playbook and Resources, ensuring clarity, consistency, and scalability.

Translate business priorities into actionable brand and marketing strategies that support growth and sales.

Agency Brand Leadership

Oversee Gray Digital Media's website, brand collateral, social media channels, and press releases.

Ensure all internal and external communications reflect a cohesive, compelling, and professional brand identity.

Leadership & Collaboration

Serve on the Gray Digital Media leadership team, helping to shape business direction through brand leadership.

Provide clear direction and oversight for brand initiatives, ensuring alignment across marketing, creative, and sales enablement functions.

Innovation & Thought Leadership

Stay ahead of digital, cultural, and market trends to keep the GDM brand fresh and relevant.

Identify and implement new opportunities, tools, and approaches that strengthen the GDM brand across all channels.

Qualifications / Requirements :

3+ years of brand management, marketing, or communications experience, ideally in a digital agency or client-service environment

Strong understanding of digital marketing channels, brand strategy, and audience engagement

Excellent communication and presentation skills, with the ability to influence senior stakeholders

Skilled at translating business goals into clear, actionable brand and marketing strategies

Proficiency with analytics and measurement tools (GA4, social listening, brand tracking, etc.) to evaluate performance and optimize campaigns

Ability to manage multiple projects simultaneously and maintain attention to detail in a fast-paced environment

Creative, innovative mindset with a passion for staying ahead of cultural and digital trends

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.