Offline Marketing Manager - hybrid

Our client, a fast-growing startup at the intersection of healthcare, software, and AI , is seeking a Founding Offline Marketing Manager to join its dynamic team. This is a rare opportunity to build their offline marketing function from the ground up, driving brand awareness, lead generation, and growth through creative, data-driven traditional marketing strategies.

About the Role

The ideal candidate will bring 6 to 10+ years of experience in offline marketing, with deep expertise in direct mail and out-of-home (OOH) advertising . You'll thrive in a fast-paced, entrepreneurial environment and have a proven record of scaling offline strategies from 0 to 1 .

Key Responsibilities

• Plan, budget, and execute offline marketing campaigns across audio / podcasts, television, print, and OOH media.
• Develop targeted direct mail programs , including brochures, flyers, and promotional materials.
• Lead conference planning and sponsorships in partnership with the B2B marketing lead.
• Design and test creative, cost-efficient, and experimental campaigns to amplify brand presence.
• Track and analyze KPIs to optimize campaign performance and ROI.
• Collaborate with sales, product, and design teams to ensure cohesive brand storytelling.

Qualifications & Experience

This role is perfect for a bold marketer eager to shape a brand's real-world footprint and deliver measurable impact across high-visibility channels.