Director of Sales

Director Of Sales

The Lee County Visitor & Convention Bureau (VCB) is seeking a strategic, team-oriented, and results-driven leader to serve as Director Of Sales. This position will lead the VCB's group (meetings, weddings, and SMERF), travel trade (travel advisors, motorcoach, and tour operators), and leisure sales efforts, positioning Lee County as a premier destination for business and leisure travelers.

The ideal candidate is a visionary leader with experience in destination, convention, or hotel sales strategy, market development, and stakeholder collaboration. The individual will inspire a talented team of eight, establish strong partnerships with hospitality partners, and adapt to an evolving marketplace to achieve organizational goals.

This individual is also responsible for providing their expertise to the group and travel trade audiences to benefit the VCB in partnership with the VCB marketing team. The Director Of Sales serves as a visible community steward for Fort Myers Islands, Beaches, and Neighborhoods' hospitality industry.

This role reports to the Deputy Director and manages the performance of the group sales team, along with international and domestic travel trade and contractors.

Duties And Responsibilities

Strategic Leadership

• Develop and implement a comprehensive sales strategy to attract meetings, conferences, group travel, and leisure visitors to Lee County.
• Collaborate with industry partners and stakeholders to advance the VCB's objectives.
• Leverage market research and data analytics to identify and capitalize on new domestic and international opportunities.

Sales Strategy Development

Destination Representation

Team Leadership

Marketing

Education, Experience, Licensing

Minimum Requirements

Preferred Requirements

Supplemental Information

Emergency Response / Recovery Activities :

All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.

Disclaimer : The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply.