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Growth Marketing Manager @ High-Growth Consumer Marketplace Startup

Growth Marketing Manager @ High-Growth Consumer Marketplace Startup

MediabistroSanta Monica, CA, United States
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Role :

Growth Marketing Manager

Location :

Hybrid office environment in Santa Monica

About our client :

Our client is a leading Gen Z career platform democratizing access to professional experience for the next generation. Backed by top venture capital investors, they've built a tech-enabled marketplace connecting over 100,000 students with paid opportunities at hundreds of well-known brands. Their mission is rooted in access; 90% of college students graduate without professional experience, and they are solving this through flexible opportunities that provide both income and career-building skills while helping brands authentically engage Gen Z talent.

Position Overview : They are seeking a

Growth Marketing Manager

to drive scalable acquisition and retention across both sides of their marketplace - student users and brand partners. This person will own full-funnel campaign execution spanning paid media, organic channels, and AI-powered growth tactics while optimizing for sustainable unit economics.

This is a hands-on role for someone who thrives at the intersection of data-driven optimization and creative experimentation. The Growth Marketing Manager will work directly with leadership on growth strategy while personally executing campaigns across multiple channels and emerging AI-driven acquisition methods.

Key Responsibilities :

Paid Media & Channel Optimization

Own execution and optimization of paid campaigns across LinkedIn, Google Search / YouTube, Meta (Instagram), TikTok, and retargeting

Rapidly test new creative, audiences, and placements to improve conversion efficiency

Manage budget allocation across channels while maintaining target ROAS and LTV : CAC ratios

Scale winning campaigns and pause underperforming initiatives with data-driven decisions

AI-Driven Growth Innovation

Leverage AI tools for campaign ideation, creative production, copywriting, targeting experiments, and automated reporting

Experiment with AI as an acquisition channel through answer engine optimization (AEO) and conversational marketing

Use predictive analytics and machine learning for audience segmentation and forecasting

Stay ahead of AI marketing trends and implement tools before mainstream adoption

Full-Funnel Campaign Execution

Design and execute campaigns that move both students and brands from awareness through conversion and retention

Collaborate with sales team to align B2B campaigns with pipeline goals and revenue targets

Build and optimize student acquisition programs including referrals and ambassador initiatives

Create and iterate nurture sequences to improve lead quality and reduce time-to-conversion

Organic Growth & Experimentation

Explore unconventional growth tactics across SEO / AEO, social media, partnerships, and product-led growth

Test organic content strategies that drive authentic engagement without paid investment

Identify and activate viral growth loops to reduce dependency on paid acquisition

Partner with product team to implement growth mechanisms and optimize conversion flows

Performance Analytics & Optimization

Track and analyze key growth metrics : CAC, CPL, conversion rates, retention, and channel ROI

Build dashboards and reporting systems for real-time insights

Run systematic A / B tests across creative, landing pages, and messaging frameworks

Develop cohort analyses and predictive models to forecast growth opportunities

Qualifications :

Experience Requirements

3-5 years in growth, demand generation, or performance marketing with proven track record of scaling user acquisition

Hands-on paid media expertise across LinkedIn, Google Ads, and Meta platforms with measurable ROI improvement

B2B marketing experience essential for brand partner acquisition

Consumer tech or marketplace background preferred

Technical Competencies

AI Sophistication : Proficiency with tools such as ChatGPT, Midjourney, and marketing automation AI

Analytics Mastery : Experience with Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot, and dashboards

Full-Funnel Thinking : Understanding of awareness, conversion, and retention marketing across multiple touchpoints

Experimentation Framework : Systematic approach to A / B testing and iterative optimization

Strategic & Cultural Fit

Data-Driven Creativity : Combines analytical optimization with creative experimentation

Startup Execution Mindset : Thrives in fast-paced, resource-constrained environments

Cross-Functional Collaboration : Aligns effectively with product, sales, and creative teams

Gen Z Market Understanding : Passion for the future of work and authentic brand-Gen Z engagement

What they offer :

Base salary : $100,000-$130,000

Performance-based incentive structure

Meaningful equity in a high-growth startup

Health, dental, and vision insurance with comprehensive benefits

Professional development budget for conferences, courses, and AI tools

Hybrid flexibility with relocation support considered

AI tool access with budget for cutting-edge platforms

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Growth Marketing Manager • Santa Monica, CA, United States

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