Role :
Growth Marketing Manager
Location :
Hybrid office environment in Santa Monica
About our client :
Our client is a leading Gen Z career platform democratizing access to professional experience for the next generation. Backed by top venture capital investors, they've built a tech-enabled marketplace connecting over 100,000 students with paid opportunities at hundreds of well-known brands. Their mission is rooted in access; 90% of college students graduate without professional experience, and they are solving this through flexible opportunities that provide both income and career-building skills while helping brands authentically engage Gen Z talent.
Position Overview : They are seeking a
Growth Marketing Manager
to drive scalable acquisition and retention across both sides of their marketplace - student users and brand partners. This person will own full-funnel campaign execution spanning paid media, organic channels, and AI-powered growth tactics while optimizing for sustainable unit economics.
This is a hands-on role for someone who thrives at the intersection of data-driven optimization and creative experimentation. The Growth Marketing Manager will work directly with leadership on growth strategy while personally executing campaigns across multiple channels and emerging AI-driven acquisition methods.
Key Responsibilities :
Paid Media & Channel Optimization
Own execution and optimization of paid campaigns across LinkedIn, Google Search / YouTube, Meta (Instagram), TikTok, and retargeting
Rapidly test new creative, audiences, and placements to improve conversion efficiency
Manage budget allocation across channels while maintaining target ROAS and LTV : CAC ratios
Scale winning campaigns and pause underperforming initiatives with data-driven decisions
AI-Driven Growth Innovation
Leverage AI tools for campaign ideation, creative production, copywriting, targeting experiments, and automated reporting
Experiment with AI as an acquisition channel through answer engine optimization (AEO) and conversational marketing
Use predictive analytics and machine learning for audience segmentation and forecasting
Stay ahead of AI marketing trends and implement tools before mainstream adoption
Full-Funnel Campaign Execution
Design and execute campaigns that move both students and brands from awareness through conversion and retention
Collaborate with sales team to align B2B campaigns with pipeline goals and revenue targets
Build and optimize student acquisition programs including referrals and ambassador initiatives
Create and iterate nurture sequences to improve lead quality and reduce time-to-conversion
Organic Growth & Experimentation
Explore unconventional growth tactics across SEO / AEO, social media, partnerships, and product-led growth
Test organic content strategies that drive authentic engagement without paid investment
Identify and activate viral growth loops to reduce dependency on paid acquisition
Partner with product team to implement growth mechanisms and optimize conversion flows
Performance Analytics & Optimization
Track and analyze key growth metrics : CAC, CPL, conversion rates, retention, and channel ROI
Build dashboards and reporting systems for real-time insights
Run systematic A / B tests across creative, landing pages, and messaging frameworks
Develop cohort analyses and predictive models to forecast growth opportunities
Qualifications :
Experience Requirements
3-5 years in growth, demand generation, or performance marketing with proven track record of scaling user acquisition
Hands-on paid media expertise across LinkedIn, Google Ads, and Meta platforms with measurable ROI improvement
B2B marketing experience essential for brand partner acquisition
Consumer tech or marketplace background preferred
Technical Competencies
AI Sophistication : Proficiency with tools such as ChatGPT, Midjourney, and marketing automation AI
Analytics Mastery : Experience with Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot, and dashboards
Full-Funnel Thinking : Understanding of awareness, conversion, and retention marketing across multiple touchpoints
Experimentation Framework : Systematic approach to A / B testing and iterative optimization
Strategic & Cultural Fit
Data-Driven Creativity : Combines analytical optimization with creative experimentation
Startup Execution Mindset : Thrives in fast-paced, resource-constrained environments
Cross-Functional Collaboration : Aligns effectively with product, sales, and creative teams
Gen Z Market Understanding : Passion for the future of work and authentic brand-Gen Z engagement
What they offer :
Base salary : $100,000-$130,000
Performance-based incentive structure
Meaningful equity in a high-growth startup
Health, dental, and vision insurance with comprehensive benefits
Professional development budget for conferences, courses, and AI tools
Hybrid flexibility with relocation support considered
AI tool access with budget for cutting-edge platforms
Growth Marketing Manager • Santa Monica, CA, United States