Associate Product Manager - Marketing

Associate Product Marketing

We are looking for an Associate Product Marketing. In this role, you will contribute to the development, launch, and management of products within a dynamic consumer packaged goods environment. This position involves close collaboration with cross-functional teams to ensure successful execution of product strategies and lifecycle management.

Responsibilities :

Assist in creating new product concepts, prototypes, and initial production samples.

Coordinate all aspects of go-to-market strategies, including packaging design, sales materials, and inventory preparation.

Serve as a key point of contact between Sales, Manufacturing, and Supply Chain to ensure product timelines are met and issues are resolved.

Maintain and update accurate product master data, including setup and Bills of Materials within internal systems.

Support the commercialization process for new products from concept to launch.

Analyze market trends and data to identify opportunities for product growth and improvement.

Collaborate with internal departments to ensure alignment on product strategies and launch plans.

Monitor product performance post-launch and provide recommendations for optimization.

Ensure compliance with packaging, labeling, and merchandising standards.

Contribute to the development of training materials for internal teams and external partners.

Requirements :

Bachelor's degree in marketing, business, engineering, or a related field.

At least 1-2 years of experience in product or brand management, ideally within the manufacturing or consumer packaged goods sector.

Proven experience managing new product launches from concept to commercialization.

Proficiency in Microsoft Excel, including pivot tables and VLOOKUP functions, for data analysis.

Strong communication and collaboration skills, with the ability to work across various departments.

Familiarity with packaging and retail merchandising principles.

Experience with enterprise systems such as Oracle or SAP is a plus.

Knowledge of new product introduction processes within the consumer goods industry is preferred. Innovation starts with people.