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Senior Product Marketing Manager
Senior Product Marketing ManagerExpedia Group • Austin, TX, US
Senior Product Marketing Manager

Senior Product Marketing Manager

Expedia Group • Austin, TX, US
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Solution Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

In The Role, You Will :

  • Define the vision and long-term roadmap for offer management within the product marketing function.
  • Establish governance frameworks and decisioning models to ensure consistency, relevancy, scalability, and profitability of offers.
  • Lead the development of holistic solution selling strategies that balance acquisition, retention, and monetization.
  • Leverage customer insights, competitive intelligence, and market trends to inform offer design.
  • Partner with product marketing, growth marketing, product, strategy, commercial sales, and analytics to align offers with value propositions, product market fit, and business objectives.
  • Ensure operational readiness and scalability of offers across systems and channels.
  • Define success metrics, track offer performance, and deliver insights that guide optimization and provide regular reporting on offer impact and ROI.

Experience And Qualifications :

  • 8+ years of experience in Solution Marketing, Pricing / Packaging, Offer Management, or related roles in a B2B tech environment.
  • Proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth.
  • Experience building frameworks for product segmentation & bundling in a consulting or strategy capacity.
  • Experience integrating segmentation into GTM and commercial motions.
  • Strong business acumen with the ability to balance customer value with financial impact.
  • Excellent cross-functional collaboration skills, with experience influencing stakeholders across product marketing, growth marketing, product, strategy, commercial sales, and analytics.
  • Analytical mindset with experience leveraging data to drive decisions. Comfort using data to make tradeoffs between volume, margin, and long-term retention.
  • Exceptional communication skills, both written and verbal, with the ability to clearly articulate complex strategies.
  • Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

    • The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

    Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

    If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

    Expedia Group's family of brands includes : Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

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    Senior Product Marketing Manager • Austin, TX, US