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Senior Digital Media Specialist

Senior Digital Media Specialist

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for a senior digital media specialist to develop acquisition-focused campaigns.

Key Responsibilities

Identify, test, measure, and scale growth opportunities for the business

Manage relationships with media partners in OTT streaming, audio streaming, and podcasting

Drive strategy, coordinate campaigns, analyze results, and communicate outcomes

Required Qualifications

High School diploma / GED with a minimum of eight years related experience, or a Bachelor's degree with a minimum of five years related experience

Proficient in media buying / planning across digital channels

Skilled in negotiating media buys and securing competitive rates

Proficiency in A / B testing and data analysis for campaign optimization

Familiarity with Google Campaign Manager for campaign tag creation and reporting

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Digital Media Specialist • Lafayette, Louisiana, United States

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