Manager, Enrollment Marketing

Manager, Enrollment Marketing

The Manager, Enrollment Marketing develops and implements integrated marketing strategies that support the College's enrollment goals from generating prospective student interest to influencing admitted student decision-making. This role leads campaigns across the entire enrollment funnel, including prospecting, application generation, yield, and melt, with a focus on data-driven decision-making, personalization, and multi-channel storytelling.

Key Responsibilities

• Design and execute integrated campaigns (email, digital ads, print, social media, and events) to generate inquiries and engage prospective students.
• Collaborate with Admission to ensure messaging highlights academic programs, student life, athletics, study abroad, and outcomes.
• Develop and execute campaigns for admitted students to increase enrollment yield and minimize summer melt.
• Partner with Admission and Financial Aid to deliver timely, compelling communications tailored to key decision points.
• Lead the development of an enrollment marketing calendar aligned with the admission cycle.
• Review closely and ensure marketing / creative briefs are complete and accurate to move projects forward on time and on budget.
• Serve as the primary marketing liaison to the Admission Office and collaborate with Financial Aid and others as needed.
• Use CRM (Slate) and marketing automation tools (HubSpot) to build targeted campaigns and measure effectiveness.
• Track key performance indicators across the enrollment funnel and provide reporting and recommendations to leadership.
• Responsible for managing contracted agencies, and serving as primary contact for outside vendors considering cost / budget / quality as key factors.

Desired Outcomes

Qualifications

Core Competencies

This is a full time, exempt level position with a salary range of $71,300-80,000. The College is committed to providing competitive market pay for its employees. The College also offers a competitive benefits package for full-time staff, including :

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.

In your cover letter, please reflect on how your professional and personal values align with the Mission of the College of the Holy Cross to form individuals of integrity and purpose who are committed to the flourishing of all. Review of applications will begin as received and continue until the position has been filled. The College also provides reasonable accommodations to qualified individuals with disabilities during the hiring process in compliance with law. To request an accommodation via email at hr@holycross.edu, or by calling 508-793-3391.