Sr. Manager, Global Media Strategy and Planning

Sr. Manager, Global Media Strategy and Planning

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to lastfor you to be yourself in.

Coach is part of the Tapestry portfolio a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose :

We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion across all regions. Embracing our principles and evolving media planning & execution on a global scale.

The successful individual will :

• Support the development and implementation of the overall global media strategy aligning it with business objectives. Ensure strategies are adaptable to changing market dynamics
• Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
• Translate marketing's goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.
• Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.
• Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.
• Build global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets.
• Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
• Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.

The accomplished individual will possess :

Our Competencies for All Employees :

Our Competencies for All People Managers :

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

Work Setup : Hybrid #LI-Hybrid

BASE PAY RANGE $115,000.00 TO $130,000.00 Annually

Here are some of the benefits that we offer : Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.