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Performance Marketing Strategist
Performance Marketing Strategist83BAR • (Multiple States), US
Performance Marketing Strategist

Performance Marketing Strategist

83BAR • (Multiple States), US
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​   ​  Performance Marketing Strategist

  • This is a remote, work-from-home position.  Salary Range :
  • $85,000 - $100,000 / year What we do : 83bar manages patient education, navigation, and acquisition campaigns for some of the largest, most dynamic wellness and health brands in the world.
  • We are seeking someone who is knowledgeable, personable, and a great communicator who is capable of designing and leading high-performing paid user acquisition campaigns.

What you'll do :

  • We are seeking a highly analytical and strategically minded Performance Media Specialist with exceptional critical thinking skills to join our marketing team.
  • This role is essential in ensuring the seamless execution and optimization of our DTC (Direct-to-Consumer) and Clinical Trial marketing campaigns through meticulous planning, insightful reporting, and comprehensive collaboration.

    • The ideal candidate will possess a strong technical background in marketing automation, combined with the ability to think strategically and align marketing processes with overall business goals.   Responsibilities :

  • Develop and execute digital strategies that optimize patient recruitment, lead generation, and engagement workflows across multiple touchpoints.
  • Develop comprehensive end-to-end patient journey maps in Lucidchart, visualizing the full funnel from awareness to activation, including all communication, media, and operational touchpoints.
  • Architect funnel frameworks that align paid, organic, and outreach pathways to optimize conversion, qualification, and activation rates.
  • Collaborate cross-functionally with strategy, media, creative, site managers, and call center teams to ensure Lucidcharts accurately reflect live process flows and identify bottlenecks or optimization opportunities.
  • Integrate and refine landing pages, surveys, email / SMS sequences, and automation workflows to enhance lead flow and conversion rates.
  • Analyze and optimize patient journeys, conversion points, and user experiences to minimize drop-offs and improve activation rates.
  • Oversee tracking implementation and attribution models, ensuring accurate data flow between platforms, CRMs, and analytics tools.
  • Identify and troubleshoot data inconsistencies, tracking errors, and reporting discrepancies to maintain campaign integrity.
  • Develop bi-weekly performance reports and data visualizations using SiSense, Google Analytics, and other reporting tools.
  • Collaborate with internal teams (creative, paid media, patient engagement specialist, outreach teams) to align messaging, user experience, and engagement strategies.
  • Work with SiSense and automation platforms to refine lead management, segmentation, and personalized engagement.
  • Design and implement A / B testing roadmaps to refine messaging, user flows, and engagement tactics based on performance insights.
  • Ensure compliance with healthcare, clinical trial, and digital marketing regulations, maintaining adherence to industry best practices.
  • Stay ahead of emerging digital trends, AI-powered tools, and automation advancements to continuously improve efficiency and impact.
  • Standardize best practices to ensure scalable, repeatable workflows for digital engagement and conversion optimization.
  • Leverage AI-driven analytics and automation to enhance data modeling, predictive analytics, engagement, and personalization strategies.
  • Requirements Proven experience (4+ years) in digital strategy, lead generation, or conversion optimization.
  • Strong understanding of customer journeys and full-funnel engagement strategies.
  • Experience in tracking, attribution, and data flow management across digital ecosystems.
  • Proficient in SiSesnse, Google Analytics, LookerStudio, Tableau, and CRM platforms.
  • Familiarity with survey logic, automation workflows, and A / B testing methodologies.
  • Strong ability to analyze and visualize performance data and make data-driven optimizations.
  • Highly organized, detail-oriented, and skilled at managing multiple projects.
  • Excellent communication and cross-functional collaboration skills.
  • Critical thinking, problem-solving, and adaptability in fast-paced environments.

    • Preferred :

  • BS / BA in Marketing, Business, Data Analytics, or a related field.   Bonus Skills : Experience with survey logic, AI. automation, and / or interactive patient engagement tools to enhance digital experiences.
  • Understanding of compliance and regulatory considerations in digital marketing for healthcare and clinical trials.
  • Experience in healthcare, clinical trial recruitment, or other highly regulated industries.
  • Proficiency in AI-driven analytics and automation for optimizing digital strategies, personalizing user journeys, and improving decision-making.
  • Hands-on experience with AI-powered tools for automation, content generation, predictive analytics, and lead scoring.
  • Knowledge of multi-touch attribution models, first-party data strategies, and privacy-compliant tracking solutions.
  • Troubleshooting   Benefits Medical, Dental, and Vision Insurance Employee Assistance Program (EAP) Flexible PTO Holidays Basic Life and AD&D Insurance Hospital Indemnity Insurance Voluntary Critical Illness Insurance Long-term and Short-term Disability Voluntary Accident Insurance Flexible Savings Account (FSA) 401(k) with employer match   We are an equal-opportunity employer and value diversity at our company.

    • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.   Location :

  • AL, AZ, CT, DE, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NC, NJ, OH, PA, SC, SD, TN, TX, VA, and WI.  ​ ​ ​   Powered by JazzHR
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    Marketing Strategist • (Multiple States), US