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Director of Marketing (Austin)

Director of Marketing (Austin)

Criquet ShirtsAustin, TX, United States
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Criquet is on the hunt for a Director of Marketing who can dream big, execute smart, and tell our story across every channel worth telling it on. This isnt just about making things look good (though that helps). Its about leading a team and building campaigns that connect, resonate, and drive growthwhether its through email, social, retail, events, partnerships, or a new channel we should be testing into.

If youre equal parts strategist and creative leaderwith a love of mens style, a feel for cultural trends, and a brain that never stops asking did it work?wed love to have you on board to help steer the ship.

This role is based in Austin, TX.

What Youll Do

  • Tell the Story (Everywhere) : Our shirts have soul. Youll make sure that soul shows up across every channelfrom emails and ads to in-store and events. Youll know how to adapt the story to fit the medium without losing the thread.
  • Keep Us Fresh : Youll spot the cultural currents worth riding (and the ones best left behind). From style trends to digital shifts, youll make sure Criquet stays relevant without chasing fads.
  • Test, Learn, Repeat : Youll bring a scientific streak to the creative game scaling current channels, testing into new ones, tracking effectiveness, and making sure were spending time and dollars where they matter most.
  • Product First : Collars, plackets, and perfectly soft fabrics arent just detailstheyre differentiators. Youll craft positioning that makes our product impossible to ignore.
  • Lead the Crew : Guide and inspire a team of marketers and creatives, fostering bold ideas and new formats while keeping execution tight and effective.
  • Play Nice (and Smart) : Collaborate across Marketing, Product, Wholesale, Finance and CX to ensure campaigns feel seamlessand deliver results worth bragging about.
  • Mind the Scoreboard : Budget wisely, allocate resources across channels, and measure success with both numbers and gut. (Because in marketing, both matter.)

What Were Looking For

  • 8+ years in consumer marketing (bonus points if youve led marketing in apparel or lifestyle)
  • 3+ years leading teams, setting vision and measuring results
  • Proven record of multi-channel campaigns that drove sales, built brand love, and broke through the clutter
  • Experience testing into new platforms and measuring what sticksand knowing when to double down or walk away
  • Strong knowledge of digital and social landscapes (plus offline channels)
  • Comfort building partnerships with influencers, brands, and collaborators to scale our reach
  • A passion for mens style, vintage inspiration, and that Criquet intersection of sport, culture, and everyday life
  • An art + science mindsetbalancing data with creative vision
  • Excellent communication skills and the ability to lead cross-functional projects without breaking a sweat

    • At Criquet, were building more than clotheswere building a lifestyle rooted in comfort, style, and a healthy dose of not taking yourself too seriously. If youre ready to grow our story across channels, track the wins, and keep pushing us forward, lets talk.

    www.criquetshirts.com

    https : / / www.instagram.com / criquetshirts /

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    Director Of Marketing • Austin, TX, United States