Business Development Representative (BDR) — Plumber Referral Channel
Company : Superior Restoration
Location : San Diego
Role Summary
The Business Development Representative (BDR) for the Plumber Referral Channel is responsible for sourcing, activating, and growing referral partnerships with plumbing companies that serve as a primary lead source for restoration jobs. This role focuses on developing meaningful relationships, managing partner engagement through Luxor CRM, and ensuring operational handoffs through DASH for job lifecycle management. Success is measured through partner activation, referral quality and volume, conversion rate, and overall partner satisfaction.
Key Responsibilities
- Build and execute a strategic plan to identify, acquire, and nurture plumber referral partners across the assigned territory.
- Conduct regular outreach through calls, site visits, and meetings to educate potential partners about Superior's services and referral process.
- Qualify partners by evaluating fit based on service area, responsiveness, and business size.
- Set up partners for success with clear referral workflows, response-time expectations, and SLA adherence.
- Maintain and update all partner and opportunity data in Luxor CRM, ensuring accurate records and activity logs.
- Coordinate with operations teams via DASH to ensure fast response times and job progress updates to partners.
- Provide partners with regular updates on referral outcomes and satisfaction feedback.
- Plan and execute partner events, appreciation campaigns, and seasonal marketing activations.
- Gather competitive and market intelligence to support leadership and marketing strategy.
Pipeline, Forecasting & Reporting
Manage an active pipeline of prospective and existing partners in Luxor CRM.Provide accurate weekly forecasts of expected referral activity and projected revenue.Track both activity-based KPIs (calls, meetings, trainings) and outcome-based KPIs (referrals, revenue, retention).Maintain dashboard accuracy and provide monthly performance summaries for leadership review.Lead & Job Flow Coordination
Receive and process inbound referrals through Luxor CRM and ensure immediate job creation in DASH.Monitor jobs throughout the lifecycle, ensuring partners receive real-time updates and post-job summaries.Partner with local operations leaders to guarantee high service quality, timely communication, and positive partner experiences.Required Qualifications
1–3+ years in business development, outside sales, or partner management.Experience in home services, restoration, or plumbing industries is highly preferred.Strong proficiency in CRM systems (Luxor experience ideal) and operational software like DASH.Excellent communication and presentation skills with a strong relationship-building mindset.Ability to analyze performance metrics and adapt activities to improve outcomes.Valid driver’s license, reliable transportation, and ability to travel within assigned territory.Preferred Qualifications
Familiarity with restoration processes, insurance workflows, and TPA networks.Experience organizing training sessions, workshops, or lunch-and-learns for partner businesses.Demonstrated ability to manage multiple partnerships simultaneously in fast-paced environments.Core Competencies
Relationship Builder – Earns trust through consistent follow-up, reliability, and adding value.Urgency & Ownership – Acts decisively to support partners and ensure rapid response to referrals.Process Discipline – Maintains CRM data integrity and follows structured engagement playbooks.Analytical Thinking – Uses data from Luxor CRM and DASH to evaluate performance trends.Communication Excellence – Communicates clearly with both internal teams and external partners.Tools & Systems
Luxor CRM – Partner and pipeline management, activity tracking, and forecasting.DASH – Job lifecycle tracking, dispatch coordination, and referral-to-job integration.Microsoft Office SuiteRoute planning and virtual meeting software.Key Performance Indicators (KPIs)
Partner Activation : Number of new plumber partners launched per month.Referral Volume & Quality : Referrals per partner and lead-to-job conversion rate.Response Speed : Time from referral receipt to job initiation.Partner Retention : Repeat referral rate and partner satisfaction.Data Integrity : Accuracy of Luxor CRM records and compliance with DASH SLAs.30 / 60 / 90‑Day Plan
30 Days : Complete onboarding, learn systems (Luxor, DASH), shadow top performers, and start prospect mapping.60 Days : Begin independent outreach, activate initial plumber partners, and achieve first referral conversions.90 Days : Maintain full pipeline, deliver consistent referral results, and present territory growth plan.Compensation & Benefits
Competitive base salary plus performance-based commission / bonuses.Standard benefits package health, dental, vision, PTO, and 401(k).Mileage reimbursement or company vehicle policy depending on territory.Opportunities for advancement within the HighGround Brands network.Equal Opportunity Statement
Superior Restoration is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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