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VP of Demand Generation
VP of Demand GenerationVirtualVocations • Grand Rapids, Michigan, United States
VP of Demand Generation

VP of Demand Generation

VirtualVocations • Grand Rapids, Michigan, United States
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A company is looking for a VP of Demand Generation to lead marketing-sourced pipeline efforts and scale the demand generation function.

Key Responsibilities

Own marketing-sourced pipeline creation, conversion, and efficiency

Architect and oversee integrated demand generation programs across various channels

Lead, mentor, and grow a high-performing demand generation team

Required Qualifications

10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role

Proven track record of building and scaling demand generation teams that deliver measurable results

Strong quantitative skills with a focus on connecting channel activity to pipeline and conversion metrics

Experience in designing and executing multi-channel programs including ABM

Exceptional ability to influence at the executive level using data-backed storytelling

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Vp Demand Generation • Grand Rapids, Michigan, United States

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