Senior Brand Manager, Innovation Strategy & Readiness

Job Description

Job Description

Description :

Senior Brand Manager, Innovation Strategy & Readiness

Tampa, FL - Onsite

Position Overview

We are seeking a talented and experienced Senior Brand Marketing Manager with a strong background in Innovation and ideally, in the beauty industry. As the Senior Brand Manager, Innovation Strategy & Readiness, you will be THE lead for our new product ideas, strategy and readiness. You will leverage your beauty industry expertise to develop and execute creative new products that resonate with our target audience, improve new user trial, and elevate our brand identity. This role also requires expertise in managing strategy development, product P&Ls, sell-in story creation for retailers and portfolio alignment. The role is Tampa-based.

Key Responsibilities

New Product Strategy & Concept Creation :

• This role has the incredible responsibility of creating the strategy for new products for the pipeline of Not Your Mother’s. Specifically, you will define what items we should launch at what time and the strategic rationale to support.
• Define and communicate the new product's unique value proposition, positioning, and messaging within the portfolio. Confirming consumer appeal of these concepts is also critical.
• Partner with Finance and Supply Chain on cost structure / P&L, Critical Path Schedules and readiness.

Innovation Readiness :

Consumer Insights :

Innovation Performance Analysis :

Margin Enhancement :

Cross-functional Collaboration :

Requirements : Required Skills :

Qualifications :