Marketing Media Lead

Join our team and live the Ollie-tude! : (Ollie's Core Values)

BE A TEAM PLAYER- Associates are expected to be supportive and work together.

BE CARING- How do I treat others with courtesy, dignity, and respect?

BE VALUE OBSESSED- Live the "good stuff cheap" mindset.

BE COMMITTED- Operate with grit, passion, tenacity, and action.

BE GROWING- How do we get better every day?

BE REAL- Associates should be honest, transparent, genuine, trustworthy, and sincere.

Competitive Benefits

Medical, Dental, Vision, and RX coverage begins Day 2 of employment

401K, Company match begins at Associate enrollment

Strong career growth & talent development culture

20% Associate discount on all Ollie's purchases.

Vast array of voluntary benefits

Position Overview :

We are a fast-growing, publicly traded retailer seeking a highly organized and results-driven individual to oversee media buying, sponsorship programs, and our nationwide grand opening events. This individual will play a pivotal role in driving brand visibility and flawless execution of marketing initiatives, while managing budgets, agencies, and a small but impactful team.

Primary Responsibilities :

Media Buying & Execution

Manage relationships with external print and TV media buying agencies.

Oversee planning, placement, and execution of national and regional TV and print campaigns.

Ensure media plans are aligned with brand strategy, budget, and performance metrics.

Sponsorships & Partnerships

Lead execution of major sponsorships, including NASCAR and local sports teams.

Evaluate sponsorship opportunities, negotiate contracts, and ensure on-site / activation deliverables are met.

Measure and report on sponsorship ROI and brand impact.

Grand Openings

Oversee the execution of ~70 grand openings per year across the U.S.

Manage and support the Grand Openings Coordinator to ensure consistency, timeliness, and impact.

Collaborate cross-functionally with store operations, merchandising, and field teams to drive traffic and awareness.

Budget Management

Maintain and track the marketing department's budget, ensuring accuracy in forecasting and reporting.

Partner with internal stakeholders to align budget allocations across media, sponsorships, and events.

Provide monthly and quarterly budget updates to senior leadership.

Leadership & Collaboration

Manage and mentor one direct report (Grand Openings Coordinator).

Serve as day-to-day contact for external agencies, ensuring accountability and high performance.

Collaborate closely with peers in Marketing, Finance, and Operations.

Qualifications :

Bachelor's degree in marketing, Communications, Business, or related field.

5-7 years of progressive marketing experience in retail, consumer goods, or related industry.

Proven ability to manage multiple agencies and vendors, with strong contract and budget management skills.

Experience executing media campaigns (TV, print) and sponsorship activations.

Strong organizational skills with the ability to manage high-volume event programs.

Excellent communication and cross-functional collaboration skills.

Hands-on, detail-oriented, and able to thrive in a fast-paced, high-growth environment.

Physical Requirements :

Ability to remain in a normal seated position regularly.

Ability to see, hear, and speak regularly.

Ability to grip, reach, and pinch with arms and hands frequently.

Ability to bend and twist occasionally.

Ability to work in a constant state of alertness and safe manner.

Ollie's is an equal opportunity employer. In compliance with Federal and State Equal Opportunity Laws, qualified applicants are considered for all positions applied for without regard to race, color, religion, sex, sexual orientation and identity, national origin, age, veteran's status, disability, or any other legally protected status.

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Equal Opportunity Employer

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