Marketing Specialist- Jacksonville, FL (Jacksonville)

Marketing Specialist Position

The Marketing Specialist assists in implementing all marketing efforts for CareSpot Urgent Care. As the Marketing Specialist, he / she will proactively identify and maintain large relationships and partnerships to drive additional business growth and new patient visits to clinics. In addition, he / she will have a strong level of insight into each of the markets within the assigned territory and will assist with market research and competitive analysis. This position will work closely with Operations and Sales to identify local event opportunities and manage setup logistics, gather input from Regional Directors on marketing needs, help to coordinate with the creative team for collateral production, and support the execution of current and new initiatives to drive visits. He / she will have a good understanding of all available marketing tactics and understands the importance of using both top and bottom funnel tactics to not only drive patient visits but also establish brand awareness within our communities. Along with developing and maintaining regional marketing plans to drive clinic visit volume, the position encompasses a wide variety of tasks and involves dealing with both external partners as well as internal cross-departmental team members. A positive, outgoing personality is important to build strong working relationships that result in driving patient volume to CareSpot Urgent Care clinics. The ideal candidate will be able to hit the ground running in a fast-paced, ever-changing environment and can quickly adapt to changes. The position requires diplomacy, interpersonal skills, accountability, transparency, and teamwork with the goal of providing excellent service to patients, support to our center managers, their teams, and our leadership team and colleagues.

Duties and Responsibilities

• Proactively identify and maintain large community partnership opportunities to drive additional business growth and new patient visits to clinics.
• Assists with regional marketing plans, strategies, and executes tactics as planned.
• Works closely with the Director, Marketing to ensure tactics and partnerships are within budget and for maximum effectiveness to drive CareSpot brand awareness and patient visits to our clinics in the region.
• Participates in bi-annual Center Manager meetings.
• Responsible for the creation and distribution of the monthly internal newsletter.
• Works with the Operations team to evaluate field requests including approving and coordinating participation in local activities and events, as well as approving marketing collateral orders which includes the occasional bulk ordering of marketing collateral.
• Conduct outreach to both existing and potential relationships with vendors.
• Prepare and report on effectiveness of marketing campaigns, programs, and activities and initiatives.
• Develop a strong level of insight into regional market customers and local market business drivers; assist with market research and competitive analysis for assigned markets.
• Strive to embody CareSpot's core values of CARE (Compassion, Authenticity, Respect, Empowerment) and embrace CareSpot's vision of improving how people experience healthcare.
• Works closely with our web developer team on website updates, forms, content change etc., and has experience working on the backend of a website to make changes.
• Collaborates with accounting to process monthly invoices and oversees the marketing budget to ensure accurate tracking and adherence to allocated spend.
• Available outside of business hours in the rare occasion of center closures requiring a website and google location page update.
• Oversee the intake of website-generated messages, determining the correct recipient or team and ensuring each inquiry is forwarded promptly for resolution.
• Other related and necessary tasks and projects related to accomplishing these responsibilities to support the director of marketing and team.

Experience, Skills and Education