Salesforce API Specialist

Job Description :

We are seeking a highly skilled and experienced freelancer to fully set up and optimize the integration between our Salesforce CRM and Meta (Facebook) Pixel using Zapier. Our goal is to accurately send Salesforce conversion events-specifically when leads are converted into contacts-to Meta in the form of purchase or lead conversion events.

Key Responsibilities :

• Configure Zapier to connect Salesforce CRM records (Lead conversions) to the new Meta Pixel using Meta's Conversions API.
• Build Zapier Zaps that trigger on Salesforce lead-to-contact conversions and pass all required and optional event parameters to Meta.
• Ensure personal identifiers (such as Click ID, IP address, User Agent, Browser ID, External ID, Facebook Login ID, and hashed DOB) are properly captured, hashed as needed, and sent to maximize Event Match Quality Score.
• Enable and configure Automatic Advanced Matching in Meta Pixel.
• Test and validate the full event flow from Salesforce through Zapier to Meta Events Manager.
• Troubleshoot and resolve errors such as API failures, partner integration errors, and event quality issues.

Required Skills :

Preferred Qualifications :

Timeline :

Looking for quick turnaround (few days)

Please provide examples of previous relevant work, your approach, and estimated timeline and rates in your proposal.