Sr. Brand Communications Specialist

Job Description

Job Description

About Samyang Foods

Samyang America is the #1 Gen Z brand , shaping food culture with bold flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we create moments that spark excitement . If you thrive in brand marketing, social media, and trend-driven brand building , this is your opportunity to make a lasting impact.

Role Overview

We’re seeking a marketer with 5 - 8 years of experience and a digital-first mindset to drive high-impact paid media campaigns, influencer collaborations, and brand activations. The Sr. Brand Communications Specialist will lead multi-channel digital marketing efforts, manage agency partnerships, and execute performance-driven strategies to elevate brand awareness and engagement.

As part of a global team, you’ll regularly collaborate across time zones - including HQ in Seoul and partners on the East and West Coasts - so flexibility in working hours is key. This role may also involve occasional travel for brand activations, events, and cross-functional meetings.

Bilingual in English and Korean is not required, but it’s a big plus for this role.

What You'll Do :

Brand Activations & Events

• Concept and execute Gen Z-driven brand experiences and pop-ups.
• Manage logistics, vendors, and on-site execution.
• Amplify events via social and paid media; analyze results and key metrics post-event.

Digital Marketing & Paid Media

PR & Media Outreach

Who You Are :

You’re a strategic and detail-oriented marketer who thrives in fast-paced, high-growth environments. You bring both creative thinking and sharp execution to every campaign, and you’re passionate about building brands that connect deeply with culture and community.

The base salary for this position is between $75,000 and $95,000 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.