TV-Creative Producer Job at Capitol Broadcasting Company in Raleigh

Overview

WRAL, part of Capitol Broadcasting Company, is looking for an all-star Creative Services Producer with a passion for creating impactful marketing. This role isn’t just about making spots—it’s about shaping the way viewers see and connect with one of the most respected local news brands in the country.

We need a producer who can concept, write, shoot, and edit content that elevates our news image campaigns while also handling a wide range of commercial and station projects. If you’re equal parts storyteller, innovator, and collaborator , this is your shot.

What You’ll Do

• Lead News Image Campaigns : Develop, pitch, and execute campaigns that define and reinforce the WRAL news brand across broadcast, digital, and social.
• Produce Compelling Creative : Write, shoot, and edit commercials, promos, and image spots that cut through the clutter and connect with viewers.
• Collaborate Across Teams : Work hand-in-hand with news, marketing, sales, and community partners to deliver work that drives results.
• Multi-Platform Creativity : Adapt ideas and campaigns for multiple platforms, with a sharp eye for what works on TV, digital, social, and emerging media.
• Execute with Excellence : From concept to final cut, ensure every piece meets WRAL’s high creative and quality standards.
• Support Live Productions : Contribute to live and special event productions when needed.

What You Bring

Required Qualifications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Work Conditions

The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Benefits

Pre-Employment Information

EEO Statement

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and / or operates WRAL-TV , WRAZ-TV , WRAL-FM , WRAL-HD2 , WNGT-CD , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , and WRAL Digital in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.

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