Digital Enablement Consultant - Hybrid St. Paul, MN

Digital Enablement Consultant

The Digital Enablement Consultant plays a key role in delivering innovative product and digital solutions that drive sales, revenue and earnings across Affinity's markets. This role is responsible for collaborating with internal and external stakeholders to champion Affinity's product and digital offerings, executing product lifecycle activities, and conducting competitive and market analysis.

With a strong digital-first mindset and expertise in product development, the Consultant works closely with sales, account management, competitive insights, and distribution partners to deliver strategic solutions aligned with Affinity's goals. This position provides input into product strategies, supports execution of initiatives, and ensures solutions meet compliance, financial, and customer needs. The primary focus of this position is with Affinity's financial institution loan technology market.

Key responsibilities include :

• Collaborate with financial institution market distribution partners to define a joint go to market strategy and develop new solutions and capabilities.
• Consult with the Sales, Client Operations, and Business Development teams to gather input on emerging client needs and develop strategies to maximize the impact of Securian's digital solutions.
• Serve as a resource and subject-matter expert for the unique value of our strategic digital solutions.
• Drive the lifecycle management of Affinity's digital solutions and / or product initiatives.
• Understand and communicate Affinity's value proposition, partners, clients, customers, and processes in the financial institution loan technology market.
• Meet with strategic partners regularly to review partnership results, ensure alignment on priorities, and develop ongoing plans for growth.
• Provide insights and recommendations for improving digital solution delivery, product features, or service standards.
• Collaborate with internal teams to ensure timely delivery of product and digital solutions.
• Contribute to the development of KPIs and dashboards to monitor performance of digital solutions and products.
• Conduct market and competitive analysis, providing recommendations to inform digital solutions and enhancements.
• Maintain awareness of legal, compliance, and regulatory requirements related to assigned digital solutions.
• Support financial monitoring of product and technology initiatives, ensuring profitability and alignment with business objectives.
• Assist with the preparation of presentations, reports, and updates for leadership and stakeholders.

Qualifications include :

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes), you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

The estimated base pay range for this job is $84,000.00 - $155,000.00. Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

At Securian Financial, we understand that attracting top talent means offering more than just a job it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including :

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay / TTY). To view our privacy statement click here . To view our legal statement click here