Sr. Director of Marketing and Events

Job Description

Job Description

Description :

Department : Development

Location : McKenzie Regional Workforce Center

Reports To : Senior Vice President of Development

Exempt Salaried Position. Salary ranges between $55k-65k

PRIMARY FUNCTIONS

The Senior Director of Marketing and Events assesses and creates the Boys & Girls Clubs of Dane County (BGCDC) marketing plan creating marketing strategies in alignment with the brand standards, mission, vision, and organizational goals. They oversee and lead the planning, producing, and implementing marketing strategies through all appropriate marketing channels based upon competitors and market research. This position is also responsible for leading the planning, organizing, implementing, and administration of all facets of signature events for the Boys & Girls Clubs of Dane County (BGCDC) in accordance with the brand, mission, vision, and goals of BGCDC. They will support the strategic direction of BGCDC to achieve organizational fundraising goals while ensuring attendees and volunteers have a good experience and have a well-run event. The Senior Director of Marketing and Events ensures high quality work in a fast-paced environment and adapts to changing priorities. This role requires the ability to develop and maintain effective relationships internally with BGCDC management, staff, and coworkers and externally with media contacts, vendors, and sponsors. The Senior Director of Marketing and Events is also expected to be flexible and adaptable, taking on other duties to support the organization's objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Events 50% :

• Lead the planning, coordination, and execution of major events, including conferences, galas, and community events.
• Oversee event logistics, including venue selection, vendor management, and budget management.
• Ensure events meet organizational standards and deliver a high-quality experience for participants. Give input on developing and executing Sponsorship Packages to meet event financial goals.? Ensure that sponsors’ benefits are administered.
• Responsible for tracking event finances and following procedures for invoicing and in-kind contributions in budget tracker.
• Oversee all volunteer, sponsorship, and attendee engagement is appropriately communicated and measured.
• Develop overarching marketing strategy for each individual event to ensure the correct constituents see and register for the event.
• Recruit, engage with, and manage event committees with event chairs to get their involvement to help achieve event goals.

Marketing Strategy 35% :

Leadership 15% :

Additional Responsibilities :

BUDGET RESPONSIBILITIES

Responsible for achieving special events revenue goals of $800,000 annually, determining appropriate resources and special events expenditures in alignment with organizational budgets. Manage all aspects of annual market budget including appeals, advertising and social media tracking.

RELATIONSHIPS

Internal : As an integral part of our team, you will maintain close, daily contact with Club staff (both professional and volunteer), and your supervisor. This continuous communication ensures the seamless exchange of information, facilitates discussions on pertinent issues, clarifies guidelines and instructions, provides instruction and guidance, and offers counseling when necessary.

External : Externally, you will maintain contact as needed with various vendors, community groups and other stakeholders to foster collaborative relationships and assist in resolving any arising issues. By actively engaging with these external partners, you contribute to creating a supportive network for the organization.

Knowledge, Skills, and Abilities

Communication Skills : Informing, Listening, Presenting, Writing

Developing Organizational Talent : Coaching, Delegating, Performance Management, Providing Feedback, Staff Development

Leadership Skills : Developing Commitment, Empowering, Encouraging Innovation, Facilitation, Influencing, Leading By Example, Managing Change, Providing Recognition, Team Building

Personal Initiative Skills : Contributing to a Positive Work Environment, Organizational Awareness, Personal Development, Proactivity, Professional Development, Striving For Excellence

Planning Skills : Action Planning and Organizing, Business Planning, Monitoring, Project Management, Recruitment, Strategic Planning, Time Management

Decision-Making Skills : Analyzing, Fact Finding, Innovating, Judgment, Problem Solving, Systemic Thinking

Relationship Skills : Conflict Management, Meeting Skills, Negotiating, Networking, Relationship Building, Teamwork

Working conditions & Physical demands

Ability to read and interpret safety rules, operating instructions, and policy manuals. The ability to clearly and concisely exchange / receive ideas, facts, and / or technical information with others. Physical abilities required include bending at the waist and reaching above the shoulder to maintain files, speaking, and hearing to exchange information, and dexterity of hands and fingers to operate a computer keyboard and other office equipment. The employee must be able to sit for extended periods. The employee will have extended periods of standing, walking, climbing, balancing, stooping, jumping, kneeling, crouching, or crawling. The employee may occasionally lift or move up to 20 pounds.

DISCLAIMER

This position description is an overview of the duties and responsibilities assigned to the role identified above. It is not intended to cover every work assignment the position may have, but rather to cover those work assignments which are predominant, permanent, and recurring. Duties and responsibilities may change, and additional duties and responsibilities may be assigned without notice.

Requirements :

Education and Experience

Excellent knowledge of office management software (Google Suite, MS Office Suite).

Required Hours Typical working hours, including required holidays and travel.

This position is classified as exempt full-time regular, requiring availability during operational hours (typically 9 : 00 am - 5 : 00pm) to fulfill the essential duties of the role, which will include working on holidays, weekends, and evenings as necessary to support events. The position requires travel to off-site Clubs, meetings, and events.