British American Tobacco is hiring : Senior Digital Media Manager in Winston-Sale

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Digital Media Manager in Winston Salem, NC

The Senior Manager, Media is responsible to drive strategic media planning excellence across our brands and internal stakeholders. The role is responsible for working closely with our media agency of record and oversee media planning outputs and owning key planning deliverables. This role is highly collaborative, partnering day-to-day with teams across other key internal marketing functions to ensure planning outputs are aligned, strategic, and impactful.

The Senior Manager of Media develops plans for brand equity and growth initiatives to enhances consumer reach to drive awareness and consideration. This role plays a critical part ensuring our brands impact the consumer through our media channels. This candidate will need a comprehensive understanding of online and offline media channels, media execution platforms, regulatory compliance, and agency management.

Your key responsibilities will include :

• Lead the development of high-impact media plans and RFP responses that help drive measurable brand outcomes for the business
• Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities
• Oversee the clarity of media planning deliverables to our internal stakeholders
• Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships
• Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track
• Manage our brand partners and media agency to deliver consistent timelines
• Work closely with our event activations team to execute 360-degree fully integrated activation plans
• Partner with legal, regulatory, and finance for compliance standards and business goals.
• Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements
• Leverage consumer insights and market trends to inform media planning and optimize performance.
• Monitor and report on KPIs to evaluate effectiveness of our brand's media planning

What are we looking for?

WE ARE REYNOLDS AMERICAN-A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer :

Company matches 100 percent of employee pre-tax / Roth (401k) contributions up to six percent

Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com