Director of Brand & Creative – Cannabis Marketing & Licensing

Location :

• West Bloomfield, MI Reports to : Owner / CEO About Us We are a multi-retail operator and vertically integrated cannabis company with multiple cultivation and manufacturing facilities, and a growing portfolio of cannabis brands.
• We are preparing to launch three new brands that will be licensed to operators across the world.
• We need a Director of Brand & Creative who can take ownership of the brand-building process from concept to global rollout, while managing the daily creative, digital, and marketing needs of our organization.
• Position Overview The Director of Brand & Creative will lead the development, launch, and growth of multiple cannabis brands, ensuring each one is built for scalability and licensing.
• This includes overseeing packaging design, brand identity, marketing strategy, licensing assets, website development, and creative execution.
• The ideal candidate is a strategic creative leader who can manage people, hire and direct designers, and deliver strong consumer-facing brands while keeping the company ahead of industry trends.
• Key Responsibilities Brand Development & Licensing Manage the creation and rollout of three new cannabis brands, plus future brands.
• Build scalable brand guidelines and packaging systems that support licensing worldwide.
• Hire, manage, and direct designers, copywriters, and other creatives.
• Ensure packaging meets compliance requirements in key markets while remaining visually compelling.
• Develop licensing decks, sales materials, and brand books to support global partnerships.
• Creative Direction & Execution Oversee all packaging, product design, and brand storytelling.
• Maintain consistent brand identity across digital, retail, and wholesale channels.
• Stay on top of design and consumer trends to ensure brands remain competitive.
• Retail & Marketing Integration Partner closely with retail operations to ensure branding, promotions, discounts, new product launches, and deals are fully aligned.
• Ensure all campaigns and offers are reflected across web, in-store signage, direct mailers, social, and all digital / traditional marketing channels.
• Support day-to-day creative needs across retail, cultivation, manufacturing, and brand operations.
• Team & Department Management Manage the creative team’s workflow, priorities, and accountability.
• Recruit, hire, and oversee designers, marketers, and outside agencies.
• Handle budgets, project timelines, and vendor relationships for creative and digital projects.
• Provide clear reporting and updates to the owner on brand initiatives.
• Qualifications 5+ years in creative direction, brand management, or marketing leadership (cannabis industry strongly preferred).
• Experience launching consumer packaged goods (CPG) brands, ideally in regulated industries.
• Proven track record of managing designers, contractors, and creative teams.
• Strong portfolio showcasing brand creation, packaging, marketing campaigns, and digital projects.
• Hands-on experience in website development / management (e-commerce platforms, UX / UI optimization).
• Knowledge of cannabis compliance regulations (packaging, labeling, advertising) a plus.
• Strong organizational and project management skills; able to juggle multiple brand launches.
• Excellent communication and leadership skills; thrives in a fast-paced, growth-oriented environment.
• What We Offer Opportunity to lead the creation and launch of global cannabis brands.
• A leadership role with autonomy to shape and scale the creative and digital department.
• Competitive salary + performance-based incentives.
• Benefit Package (Medical, Dental and Optical) A dynamic, entrepreneurial environment where creativity and growth meet.
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