Brand Marketing Lead - New York, NY

Brand Marketing Lead

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world's best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

We're looking for a Brand Marketing Lead to define and scale Blackbird's brand identity across every consumer touchpoint. This is a hybrid role at the intersection of brand strategy, editorial leadership, and creative execution. You'll be responsible for how Blackbird shows up in the worldvisually, verbally, and experientiallyensuring our tone, story, and aesthetic are consistently carried through every surface, from Product through marketing channels.

You'll shape our content and communications strategy, guide internal and external creators, and collaborate cross-functionally to craft messaging that deepens brand affinity and drives engagement. This role will partner closely with teams across Marketing, Product, Design, and Loyalty. You'll manage a small team, oversee freelance writers and designers, and own Blackbird's visual and editorial brand standards.

Key Responsibilities

Define and evolve Blackbird's brand identityincluding tone of voice, messaging frameworks, and visual language in partnership with Design and Product Marketing

Oversee the content strategy and editorial calendar across Supersonic, newsletters, social media and in-app

Oversee the creation and distribution of content across channels to ensure clarity, cohesion, and consistency

Drive creative strategy and oversee campaign development, ensuring concepts, copy, and design work together to deliver impact across paid, owned, and experiential channels

Manage and mentor a Content Lead, Video Lead, and freelance contributors (writers, designers, content creators)

Collaborate with Product and Consumer Marketing to translate product features and loyalty mechanics into clear, engaging consumer narratives

Partner with Design to maintain and implement brand guidelines across internal and external touchpoints

Review and approve copy and creative to ensure brand standards are upheld

Establish scalable processes, toolkits, and best practices for content development, brand consistency, and campaign execution

What We're Looking For

10+ years of experience in brand, content, or creative marketingideally in consumer tech, lifestyle, or hospitality brands

Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels

Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design

Hands-on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines / toolkits that scale across teams

Strong cross-functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS / email platforms

Passion for restaurants, hospitality, or loyalty programs is a major plus

Nice to Haves

Experience in editorial, creative direction, or agency brand strategy

Background in journalism, publishing, or brand storytelling

Experience launching and evolving brands in early-stage or high-growth environments

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from : $150,000-$175,000 USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law.