Southwest Strategies Group is hiring : Digital Advertising Manager in San Diego

MediabistroSan Diego, CA, United States

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Overview

Southwest Strategies Group is seeking a full-time Digital Advertising Manager to join our Seattle or San Diego team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.

Location

Location : Seattle, WA or San Diego, CA. Hybrid schedule with 3 days onsite in either city. Travel up to 10–15% of the time. This role will include early mornings, evenings, and weekends as required.

Compensation

The annual base amount for this position is dependent on several factors, including geographic location, experience, and qualifications. A typical annual base range is $78,000–$95,000 (actual compensation may vary by location and will follow local regulations).

Essential Functions / Responsibilities

Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI setting
Manage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)
Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices
Monitor campaign performance, optimize in real time, and provide clear reporting and insights to account teams
Support training of Account Coordinators / Account Executives to pull analytics and draft reports for manager review
Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives
Serve as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updates
Additional responsibilities as assigned

Requirements

5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferred

Proven experience managing issue-based or political campaigns with a strong focus on digital tactics

Bachelor’s degree in digital marketing, marketing, communications, or a related field

Proficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)

Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation / email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plus

Demonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analytics

Excellent verbal and written communication skills

Ability to manage multiple projects in a fast-paced, deadline-driven environment

Experience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and / or others

Employment type

Full-time

Seniority level

Mid-Senior level

Industries

Public Relations and Communications Services

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Group Hiring Digital • San Diego, CA, United States